We need to get a few of the fundamentals straight about Twitter.
Your reach is directly proportional to the number of followers you have. An average Twitter account has around 500 followers. Some Twitter Pros have hundreds of thousands and even millions of followers. Most of us, working in the middle, have somewhere around 1,500 followers. I've been working Twitter quite hard since launch, and I've got 23k followers. But it didn't happen by accident. It didn't happen because I have great content and ask for the follow at the end of every post I've ever written. Nope. The simple "grind" of following a ton of like-minded Tweeters, over and over, day after day, is why I've built my Twitter following. If you're promoting your Twitter account but not doing the detail work to build your following, you're wasting your time.
Twitter growth without an aggressive following strategy will gain you from 5 – 10 new followers a week. And this is from generating a ton of content, a ton more tweets and retweets, and asking for the follow. That's about all your going to get. And that rate will not get you near your goal, if your goal is reach and influence.
Mind you, Twitter following growth is a pain in the ass. I've written repeatedly about it here.
And if you don't believe me, well, try it for yourself and see what results you have. I've been growing this account for more than 5 years and I've tried everything short of paying a spammer for 10k followers for $19.95. I've never paid for followers. If you know what a spammer account looks like, you can see why they are of no value.
So what is the value of a follower on Twitter? Why do we do this? What's so great and different about Twitter?
First let's break down some simple numbers on your average Twitter reach and influence. Let's say you've done some homework, you've been following new influencers, and you've grown your account to 2,000 followers. And let's say you over-tweet and share 10 times a day to get your message out. (I typically tweet between 20 – 30 times a day.)
With the typical 3% reach, we can estimate that each of your tweets reaches 60 people. And if you repeat this process 9 more times, you're liable to reach 600 followers, and mind you some of them will be overlap. Either way, you've tweeted 10 times and you've reached a little over 1/4 of your audience. Do you see a problem with our strategy?
You have to tweet more frequently to increase your reach. I recommend using #hashtags to create unique tweets and tweeting them in real-time using a tool like Tweetdeck or Hootesuite. I do not believe in pre-scheduled tweets as these have ZERO chance for starting a conversation. If you're going to tweet at least do it as a human and not as an auto-bot.
Okay, so you've got two new tasks on your to-do list.
- Follow a lot more like-minded tweeters
- Tweet a lot more frequently, but don't spam
So how do you find people to follow?
The simplest way is to look at who's following you and follow who they follow. Find leaders in your industry and follow who they follow. And if you're lasy, use the "Who to follow" section of Twitter.com and click away.
While Twitter's algorithm get's off on some weird tangents, you can follow a lot of people quite quickly by using this little widget.
The real drudgery is the unfollow process. I've been using the free version of Manageflitter to help season my list. In the same way, "who to follow" puts all of the potential follows in a little window, Manageflitter can show you a list of "who does not follow you back." It's then a grind to click on each unfollow button, but it's better than trying to do it without the tool.
I often season the list for a week before unfollowing people. And I go through my followers daily and follow back all the real people, who seem legitimate. This is partially to keep them from unfollowing me in the same way I do, using Manageflitter, but it's also to grow my list of potential influential followers. If they found me they are often real people with like interests. That's the idea.
Recap: 1. Follow Many. 2. Tweet Often. 3. Unfollow non-followers every week. 4. Follow new followers back.
If you don't grow your Twitter reach intentionally it will probably not get as big and powerful as it might. Work it.
More posts from The Twitter Way
- God, Please Save Twitter from Itself
- Clowns to the Left of Me, Jokers to the Right: Twitter's Big Problem
- Twitter is Having a Come-To-Jesus Moment
- Why Twitter Is Thrashing: Seeking the Magic Money Piñata
- I Talk About Twitter Because I Care: And Because It's Starting to Suck
- Four Laws of Twitter Reach: A Super-Quick Strategy for Twitter