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	<title>uber.la &#187; learning SEO</title>
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	<description>social media marketing + business + innovation + design</description>
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		<title>Going for the One on Google Search is Just a &quot;Phrase Match&quot; Away (Own It!)</title>
		<link>http://uber.la/2011/12/first-on-google/</link>
		<comments>http://uber.la/2011/12/first-on-google/#comments</comments>
		<pubDate>Thu, 01 Dec 2011 20:36:22 +0000</pubDate>
		<dc:creator>jmacofearth</dc:creator>
				<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[4 disciplines of social media]]></category>
		<category><![CDATA[disciplines of social media]]></category>
		<category><![CDATA[google page rank]]></category>
		<category><![CDATA[learning google]]></category>
		<category><![CDATA[learning SEO]]></category>
		<category><![CDATA[optimizing for Google]]></category>
		<category><![CDATA[Owning Google Search]]></category>
		<category><![CDATA[Page Rank]]></category>
		<category><![CDATA[phrase match]]></category>
		<category><![CDATA[search engine]]></category>
		<category><![CDATA[search optimization]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[the 5th discipline]]></category>
		<category><![CDATA[Winning with Google]]></category>

		<guid isPermaLink="false">http://uber.la/?p=24651</guid>
		<description><![CDATA[So here's the quick takeaway: When you are looking for blog posts and titles that will do well in Google, check out how popular and thus competitive hot phrases will be. And then try and OWN a unique phrase. And not by spamming the term and overloading pages and posts with the term, but by creating valuable content, that people will share and tweet about. And if it works, keep writing about that topic, keep using that phrase.]]></description>
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