Choosing the positive in all things. — June 2018 I’ve been thinking about shuttering this site. 8+ years, over 1,000 posts and 2 million reads… Instead, I’m going to be retooling around here. I’ve taken down the paywall, so your reading is now unlimited and unmetered. As well, I’ll be revisiting my content and looking […]
We’re all in a hurry with too much to do in our days. I get that. We all get that. We get it especially loudly when we’re waiting on hold for an ATT specialist to help us with our billing question. But how busy have we gotten? Have we begun to disconnect from the things […]
Influencer marketing is the use of social media by “influencers” to drive attention and business to your website or store. And in today’s marketing practice, influencer marketing plays a huge part. That’s because we are all influencers, and as influencers we give off opinions, reviews, and complaints of businesses and brands all the time. Using […]
I know we’re all *on* social media. And we’re all tweeting and posting and promoting stuff all over the place. But do you have a plan? And I don’t mean an activity plan. I mean an EMPIRE plan? We spend so much of our day on social media, it’s a shame not to capture some […]
To a small blogger, like myself, a single post that generates over 1,200 views in two days is amazing. It’s not Viral with a capital “v” but it’s certainly viral. The problem with this “hit” is the driver was Flipboard. And I have no way to track it back to the source, or the champion […]
The big big big client, that I can’t talk about yet, doesn’t read my blog at all. The CEO could care less about my Twitter followers or tweets. What the “focus of my next few months” client cares about is my history of success in online marketing. He doesn’t want to READ my blog. He wants me to show him numbers, show him ideas, and chart a path for growth of HIS BUSINESS.
I don’t know of any other current campaign, of a product I don’t own (I do own the Mini’s big brother, BMW) that I can remember 3 ground-breaking campaigns without Google’s help. The BMW’s New Mini Advertising and Brand Marketing.
Buy, by all means, get a degree! And then pursue something you are passionate about. What keeps you up at night and wakes you up early in the morning with a source of energy that is generated from within. On those mornings, like this morning, I still make coffee but I don’t drink but a few sips. Eureka!