Choosing the positive in all things. — June 2018 I’ve been thinking about shuttering this site. 8+ years, over 1,000 posts and 2 million reads… Instead, I’m going to be retooling around here. I’ve taken down the paywall, so your reading is now unlimited and unmetered. As well, I’ll be revisiting my content and looking […]
What is necessary is an action plan AND a process for getting the work done. And a feedback loop for sharing the results with the team, allowing for reassessment and reassignment if the roles are not well suited for the team members.
I know we’re all *on* social media. And we’re all tweeting and posting and promoting stuff all over the place. But do you have a plan? And I don’t mean an activity plan. I mean an EMPIRE plan? We spend so much of our day on social media, it’s a shame not to capture some […]
To a small blogger, like myself, a single post that generates over 1,200 views in two days is amazing. It’s not Viral with a capital “v” but it’s certainly viral. The problem with this “hit” is the driver was Flipboard. And I have no way to track it back to the source, or the champion […]
But make sure you keep with the plan of the “party” and not sell too hard. Overselling is one of social media’s big problems. So as in real life, and in your social media marketing programs, go with the soft sell. Demonstrate your brilliance without having to brag about it. Then people will be seeking you out for your business advice. // Enjoy the party. Enjoy the summer.
Start a business. You can start a t-shirt business online with zero dollars using Cafe Press. You can learn more about marketing, merchandising, social media, advertising, and commerce by simply doing it. You may not make any money on your t-shirt business, but the first rule of Technology Ventures still applies, “Everyone needs a good t-shirt.” Get good at t-shirts. Get good at online. Get good at expressing your ideas and communicating that “message” to others. (It will be a fantastic resume discussion point.)