How do you know what to focus your marketing attention on if you don’t know what’s driving traffic to your site? Often we focus on “social media” or “digital marketing” as the driver of traffic and hopefully business. But do you know what’s driving your site’s traffic?
60% of all of my traffic comes from Google Search. Unpaid, unvarnished, pure and simple SEO and content. If you don’t have your mainline connection with Google mapped out, you’re missing a lot of what the web has to offer.
I love social media. I write about it all the time, I socialize my content every day, and still the stats for most of my daily stats look like this. SIX referrals from social media yesterday. I posted 20 things. On Facebook, Twitter, LinkedIn, Pinterest, and StumbleUpon. And I get 6 measly referrals. I’m not […]