How do you know what to focus your marketing attention on if you don’t know what’s driving traffic to your site? Often we focus on “social media” or “digital marketing” as the driver of traffic and hopefully business. But do you know what’s driving your site’s traffic?
60% of all of my traffic comes from Google Search. Unpaid, unvarnished, pure and simple SEO and content. If you don’t have your mainline connection with Google mapped out, you’re missing a lot of what the web has to offer.
How do you make sure you’re getting the optimum organic reach from your Google Search results. This infographic shed light on the most common mistakes with Google SERP results.
Google goes in the right direction with Google Search Console. This is a reporting tool I can, absolutely, give to clients. Everyone needs to do better with our organic search. Google wants to help. With the Search Console, I believe they have.
I love social media. I write about it all the time, I socialize my content every day, and still the stats for most of my daily stats look like this. SIX referrals from social media yesterday. I posted 20 things. On Facebook, Twitter, LinkedIn, Pinterest, and StumbleUpon. And I get 6 measly referrals. I’m not […]
Here are my 60-day stats for Uber.la. And the most amazing thing I notice about these numbers is how low my social referrals are. I socialize my content daily on Facebook, Twitter and LinkedIn and according to these referral stats only 57 people came to Uber.la via Facebook. That seems very low. And how can […]
No matter what I do to drive traffic to this site, search is 10X more effective. And I don’t spend any $$ on paid search. So take this into consideration. Here are my month long stats from Uber.la. (The top line is unpaid search.) And I tweet the hell out of this blog. Even Pinterest […]
Why would you pay for analytics when Google Analytics is free? This little package gaug.es might be just the answer.
Ambient Findability: The term ambient findability describes a world in which we can find anyone or anything from anywhere and anytime. It’s not necessarily a goal, as this vision carries both promise and peril. And we’ll never reach the destination, since perfect findability is impossible. But we’re most assuredly headed in the right direction.