The Apple Store works because people love Apple products and services. The Microsoft and Amazon storefronts do not work, because no one is crazy-passionate about Windows or Alexa.
So for me, the 3rd device is a nice to have, but not a must have. Maybe the next generation of iPads will have something that changes the game even more than they already have. But I’m still thinking that most developers and creators will be using Laptops for the foreseeable future. And probably not WIN 8 laptops.
It’s unvarnished, but it’s also incomplete. It’s a best seller and will be a movie of the life of Steve Jobs. Maybe Isaacson will release the audio tapes of the 40+ interviews he had with Jobs and we can listen to Steve tell his own story. He chose his biographer because he wanted that type of iconic and lasting biography. He might not have been happy with a tech writer who really understood all the disruption and wonder that Apple created.