Facebook would love you to think it is still a social network. And they would also love you to believe that they have their finger on the pulse of your potential customer. The lie is, Facebook is no longer a social network. Facebook is an advertising and marketing platform to billions of consumers globally.
I am not going to SXSW this year because I don’t need any more ideas or any more connections. What I need right now is business. And there are “some” opportunities to get business at SXSW, but primarily it is for networking and getting to meet new people and socialize with old friends. It’s a great time. At this moment in my life, however, I am not in search of good times. I’m in search of the way, the path, the call to action that will match up with my call to service.
Ambient Findability: The term ambient findability describes a world in which we can find anyone or anything from anywhere and anytime. It’s not necessarily a goal, as this vision carries both promise and peril. And we’ll never reach the destination, since perfect findability is impossible. But we’re most assuredly headed in the right direction.