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Going TRIBAL: The Foundations of an Active Community Site

By jmacofearth On 08/05/2009 · 1 Comment

Year after year in my consulting practice I hear the proposals, requests, pitches for "building a community site." While the clients range from Fortune 100 tech companies to hyper-niched startups the call is always to build a "community" or "include social media" as part of the plan. 80% of these projects fail and here's why.

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I am available for public speaking, team trainings, or social media strategic planning & execution. Call (512) 524-6684 or use the contact page.

In addition to direct consulting, I work with the digital marketing agency Ivy Worldwide.

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Going TRIBAL: The Foundations of an Active Community Site

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