Death of the Social Media Strategist: Overselling & Underperforming from the Start
But social alone is worth nothing. Without a landing page, a transactional opportunity, and successful completion, social is worth much less than 8%.
DELL Tries a Do-Over, Abandons the Effort, Fires the Team
Dell becomes Enfatico from Project Davinci. Here's a look inside what happened and why.
How To Fix Dell.com – And Dell’s Branding Crisis (Un-concreting the Cow Path) – Revisited
I may have even been one of the architects of Dell.com 1.0, long before Mr. Mehta arrived. Still, he didn't want to hear my ideas, or hear from someone so low in the organization.
DELL GREEN? How Dell Dropped Their Biggest Green Initiative
Isn't the new Dell just as eager to launch "marketing" campaigns based on causes? In this case, and the Green case below, "marketing" is a bad word.
Dell’s Shaky Entry Into the Laptop Market – Pre-World-Wide-Web
One year later, despite the removal of planet e-comm, Dell became the largest online retailer on the planet. We took little credit for the idea.
AI Is Going to *KILL* Your Band – SUNO and My Stem Contest Entries
We now know AI is going to take our jobs. It's going to wreck entire industries. If you're a creative person, there is hope. AI is not very creative. That…
ShareFair.ai – let’s pay musicians for music
Music Sharing That's Fair! Last night I was wondering about streaming music and the mess that has Taylor Swift making millions per month on streaming while most of us earn…
Customer Journey Maps: Why, How, What You’ll Learn
When you understand the PATH of your successful customer acquisition, you can amplify and enhance that motion. Finding the WIN is the first step to increasing your effectiveness.
ai isn't creative, but you can be creative with ai
Your Life Is Like Your Information Feed
Find more joy in your life. Limit your intake of *bs* and drugs. Act as if you're life is sacred and not a game or a race. We can all win.
Bro, Do You Even Know About *ai*?
Let's talk about AI for a minute. Not all the stuff on LinkedIn about ethics and billions of dollars being injected into the tech, the Nvidia chips, and transformers is…
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