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*Arriving at patience again.*

Hey, welcome to Uber.la, my name’s John McElhenney and I’ll be your host here in this little paradise of digital marketing knowledge and resources. If you want to work with me on your business, check out Fluent Social and let’s get started.

About Uber the concept: Über or ueber comes from the German language. It is a cognate of both Latin super and Greek ὑπέρ (hyper). So I guess that means Super-Hyper. In one of my favorite teams at Dell Global Online we began referring to the next big project as UBER. Ultimately the project became better known as RSSP. A funny thing was RSSP was often confused with RSS, so you had to say the “P” really definitively. As in RSS-P. My mentor came up with the internal brand and probably saved her team’s coherence for another quarter.

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The team continued to refer to many things as uber-this or uber-that, the uber-project. And it just stuck with me. Uber meant everything, anything, the biggest, the baddest, the coolest, the save-yr-butt project. Add “la” to the end and you’ve got the biggest, baddest paradise ever imagined.

Uber.la is my future destination, a mythical place I am enjoying with fellow travelers or seekers.

We might share only silence and an awareness that your path crossed by this little corner, my little corner, of the web.

Greetings and farewell fellow seeker.

*/bows in silence/*