Here is a summary of AI and web developments predicted for business in 2024:

AI Developments

• CEOs embrace AI as a “force for good” that can drive efficiency and innovation, but have concerns about unintended consequences and ethical implications. 65% say more work is needed to address AI risks.
• 45% of CEOs plan major capital investments into AI innovation in the next 12 months. AI is expected to boost productivity and creative problem-solving by 50%.
• 20% of tech executives are predicted to turn to “shadow HR” to obtain AI skills, as 50% are expected to struggle acquiring AI capabilities internally. Many will partner with service providers to close the AI gap.

Web Developments

• 60% of marketing leaders believe their current web tech stack is not meeting requirements. Top priorities for 2024 are improving web infrastructure, empowering teams to build experiences, and accelerating production.
• 50% of firms using no-code/low-code web tools are already seeing benefits like better collaboration and workflows. Adoption of these tools is expected to rise.
• Marketing teams are spending an average of $1.6 million annually on web teams and software. Websites are increasingly expensive assets to manage.
• 81% of marketing teams feel restricted from fully controlling the website due to dependencies on IT and developers. Breaking down team silos is seen as key.

SWOT on AI for the Enterprise

Here are some specific recommendations for business leaders regarding AI:

1. Embrace the potential of AI while also managing risks: Invest in understanding AI’s scope and risks. Define the capabilities needed to integrate AI responsibly and ethically. Engage with the business community on addressing social, ethical, and cyber risks.
2. Allocate capital and resources to AI innovation: 45% of CEOs already plan major investments into AI innovation in 2024. Focus capital allocation on integrating AI-driven changes and actively investing in AI innovation.
3. Boost productivity through AI by 50%: Use AI to free up employee time for more creative work and innovation. Create an environment focused on continuous learning and aligning AI efforts with business strategy.
4. Address the AI skills gap via partnerships or “shadow HR”: Since 50% are predicted to struggle with internal AI capabilities, leverage service providers or build separate talent teams to obtain needed skills. Adopt skills-based hiring practices focused on AI competencies.
5. Apply AI to boost value from M&A deals: Use AI for target selection, due diligence and other transaction processes to capture more information and unlock additional value. AI can provide a competitive edge in complex M&A environments.

The key is embracing AI’s potential while also carefully managing risks, steering its use toward strategic goals, realigning operations like skills and partnerships to support it, and leveraging it to enhance critical initiatives like M&A.

Table of contents for the Marketer’s Guide to Marketing

1. Making sense of the marketing funnel
   • Why “The Funnel” still matters in modern marketing
   • Brief overview of ToFu, MoFu, BoFu
   • The future of “The Funnel”
2. Bring them in, bring them along
   • Understanding lead generation vs demand generation
   • Creating vs capturing demand
   • Qualifying leads
3. Reaching an audience that’s right for you
   • The importance of customer personas
   • Key factors for creating audience personas
   • Audience segmentation considerations
4. It pays to be generous
   • Good relationships require great communication
   • Giving valuable content and exchanges
   • Suggestions for engaging audience across the funnel
5. Play the long game
   • Don’t just nudge, nurture
   • Evolving your strategy
   • Building a stronger brand presence
   • Marketing isn’t monolithic

*this summary was provided by Claude.ai. Using three PDF reports of about the future of ai and web developments.

Businesses are predicted to increase AI and web investments substantially in 2024 to drive efficiency, innovation and improved customer experiences.

Effectively leveraging these technologies will require overcoming challenges related to unintended risks, ethical implications, skills gaps, outdated team structures, and poor collaboration.

• Unintended risks
• Ethical implications
• Skills gaps and talent resourcing

How do we TRUST AI?

Today, *ai* is a mystery. Part magic, mostly math, and a huge amount of data (some of it obtained illegally) that is quickly shaping the agendas of enterprises and startups and dreamers. What have we learned about collaboration, team building, and working with others?

TRUST will be the new currency in *ai* for all of us. As Salesforce’s new tv ads say, “Your data is gold.” And where you store, share, and monetize your gold will require a bit of a pullback from the wild wild west of ChatGPT’s one-year anniversary. Do you know where your data is? Do you know who has access to it? Is the cloud secure enough for your private LLM? IBM is has been asking the same question.

Trust is the key to *ai* for business and humans. Can we unleash quantum computing on the current LLM models without risk of disaster? What about the climate and the data centers being built and engineered to support the power requests of Musk, Bezos, Zuck, Gates, and their AI Takeover fantasies? Can *ai* solve it’s own power and cooling problems? Is there a math way out of our current Earth-heating trajectory? And is generative ai worth the blistering cost?

Trust.

Do you trust Facebook and LinkedIn with your personal data and random thoughts? Are you ready to upload the “catalog of you” to me.ai and build your own virtual instance? Have you had a conversation with your own GPT bot or heard your voice reading back your words? We’re headed into jagged terrain leading to Blade Runner or Terminator. Even the Pope is getting a word of fear in about *ai* today.

The word for *ai* is trust. I’m not clear on how we’re going to keep our boundaries safe. Are you?

*the rest of the words were human-generated with assistance from grammerly.

I am interested in the zero trust conversation and how it will interleave with the hyper-growth spread of artificial intelligence advancements. Your thoughts and questions are welcome.

read more: uber.la on ai

John McElhenney —  LinkedIn

Please check out a few of my books on AMAZON. 

Especially this one, about living a creative and human life of intention and joy. 100% human generated – with the exception of ai-assisted spelling.