How the *MFKRs* Are Grifting You: Writers/Actors Strike and History
Let's look back and history just for a moment, to a better time, when musicians were paid for their music. Enter Napster and the whole MP3 craze. Their labels freaked…
Dell’s Shaky Entry Into the Laptop Market
One year later, despite the removal of planet e-comm, Dell became the largest online retailer on the planet. We took little credit for the idea.
The Helpful Drug “Community” Site is Chock Full of *BS*
If I were you, I'd seek out information from Patients Like Me, and get some "community" information not paid for by the manufacturer of the drug.
Why Big Pharma Sucks: Restrict TV Ads for Pharma
I'm running an experiment over the next hour, while I watch my tv news for the day. I'm on streaming from YouTube (aka Google) and I watch MSNBC. So that's…
Twitter Begins Throttling and Pharma Ads Lie About Everything
Of course he did. Mr. Musk is now throttling (limiting the reach) of posts that refer to other social media platforms. As X becomes the laughing stock of the…
How To Fix Dell.com – And Dell’s Branding Crisis (Un-concreting the Cow Path – Revisited
I may have even been one of the architects of Dell.com 1.0, long before Mr. Mehta arrived. Still, he didn't want to hear my ideas, or hear from someone so low in the organization.
DELL GREEN? How Dell Dropped Their Biggest Green Initiative
Isn't the new Dell just as eager to launch "marketing" campaigns based on causes? In this case, and the Green case below, "marketing" is a bad word.
Influencer Marketing Primer: Building the Halo Effect
Influencer marketing is the use of social media by “influencers” to drive attention and business to your website or store. And in today’s marketing practice, influencer marketing plays a…
Yes, Great Promotion, Thanks, What is the Cost?
Not revealing the price of your service or offering, even after a few clicks and scrolls? BAD UX.
YouTube Video Marketing with Social Media: Reporting Results
Socializing your content on YouTube is important. Here are the results of a few of my YouTube marketing efforts. | uber.la
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