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Read more about the article How To Unlock Client Thinking

How To Unlock Client Thinking

  • Post author:John McElhenney
  • Post published:June 12, 2025
  • Post category:Digital Marketing

1 / When status quo is your competition They think what they have now is working well enough. What works: Make the hidden costs visible Example: "Every week you wait costs…

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Read more about the article AI, Easy Money, Let’s All Go To The Beach

AI, Easy Money, Let’s All Go To The Beach

  • Post author:John McElhenney
  • Post published:June 6, 2025
  • Post category:AI Flights & Fails/Digital Marketing

I don't think AI is going to create a best-selling novel anytime soon. We will see how the AI-generated TV show does in the next few weeks. (It looks horrific to me.) We also know, AI will get better.

Continue ReadingAI, Easy Money, Let’s All Go To The Beach
Read more about the article Humanism in the Age of AI

Humanism in the Age of AI

  • Post author:John McElhenney
  • Post published:June 6, 2025
  • Post category:AI Flights & Fails/Digital Marketing

I don't think AI is going to create a best-selling novel anytime soon. We will see how the AI-generated TV show does in the next few weeks. (It looks horrific to me.) We also know, AI will get better.

Continue ReadingHumanism in the Age of AI
Read more about the article DELL GREEN? How Dell Dropped Their Biggest Green Initiative

DELL GREEN? How Dell Dropped Their Biggest Green Initiative

  • Post author:John McElhenney
  • Post published:October 2, 2024
  • Post category:Digital Marketing/Open Social

Isn't the new Dell just as eager to launch "marketing" campaigns based on causes? In this case, and the Green case below, "marketing" is a bad word.

Continue ReadingDELL GREEN? How Dell Dropped Their Biggest Green Initiative
Read more about the article Customer Journey Maps: Why, How, What You’ll Learn

Customer Journey Maps: Why, How, What You’ll Learn

  • Post author:John McElhenney
  • Post published:September 16, 2024
  • Post category:Digital Marketing

When you understand the PATH of your successful customer acquisition, you can amplify and enhance that motion. Finding the WIN is the first step to increasing your effectiveness.

Continue ReadingCustomer Journey Maps: Why, How, What You’ll Learn
Read more about the article Bad UX On the Largest Platforms In the World

Bad UX On the Largest Platforms In the World

  • Post author:John McElhenney
  • Post published:July 25, 2024
  • Post category:Digital Marketing/Google - Do No Evil

While all the big players are hyper-focused on providing a new CLIPPY for AI on all apps, in every website, inside GMAIL, we need to talk about something that is…

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Read more about the article How Big Pharma Lies and Hides (And How I Was Caught In the Lies)

How Big Pharma Lies and Hides (And How I Was Caught In the Lies)

  • Post author:John McElhenney
  • Post published:March 10, 2024
  • Post category:Digital Marketing

Give my love and regards to Bob Pearson, Bob Blount, and uber-chump Paul Dyer, whose face was featured on the Pfizer hacked page for about three days.

Continue ReadingHow Big Pharma Lies and Hides (And How I Was Caught In the Lies)
Read more about the article A Simple 6 Step Process for Refreshing Your Online Content

A Simple 6 Step Process for Refreshing Your Online Content

  • Post author:John McElhenney
  • Post published:February 8, 2024
  • Post category:Digital Marketing

If the resurfacing content is an evergreen piece, I will often update and add to the information. Maybe a new graphic. A new publish date.

Continue ReadingA Simple 6 Step Process for Refreshing Your Online Content
Read more about the article Going TRIBAL: Foundations of an Active Community Site – SXSW 2024

Going TRIBAL: Foundations of an Active Community Site – SXSW 2024

  • Post author:John McElhenney
  • Post published:February 5, 2024
  • Post category:Digital Marketing/Facebook/Open Social/Social Media Marketing

When I talk about Tribe, or "circle of passion," I am talking about a Business Groups and Activity-Based Groups.

Continue ReadingGoing TRIBAL: Foundations of an Active Community Site – SXSW 2024
Read more about the article Examine Your “Trust Network” – Time to Come Clean on LinkedIn

Examine Your “Trust Network” – Time to Come Clean on LinkedIn

  • Post author:John McElhenney
  • Post published:February 1, 2024
  • Post category:Digital Marketing

You might want to make sure you're still comfortable endorsing, even passively, all the people in your LinkedIn Network.

Continue ReadingExamine Your “Trust Network” – Time to Come Clean on LinkedIn
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