DELL’s New Clothes: Branding Is Everything
Dropping many of their most iconic brands, Dell mimics Apple's iPhone naming for 2025. Gone are the Inspiron, Latitude, XPS, and Precision. While Dell has struggled with branding for many…
How To Fix Dell.com – And Dell’s Branding Crisis (Un-concreting the Cow Path) – Revisited
I may have even been one of the architects of Dell.com 1.0, long before Mr. Mehta arrived. Still, he didn't want to hear my ideas, or hear from someone so low in the organization.
DELL GREEN? How Dell Dropped Their Biggest Green Initiative
Isn't the new Dell just as eager to launch "marketing" campaigns based on causes? In this case, and the Green case below, "marketing" is a bad word.
Dell’s Shaky Entry Into the Laptop Market – Pre-World-Wide-Web
One year later, despite the removal of planet e-comm, Dell became the largest online retailer on the planet. We took little credit for the idea.
Customer Journey Maps: Why, How, What You’ll Learn
When you understand the PATH of your successful customer acquisition, you can amplify and enhance that motion. Finding the WIN is the first step to increasing your effectiveness.
Bad UX On the Largest Platforms In the World
While all the big players are hyper-focused on providing a new CLIPPY for AI on all apps, in every website, inside GMAIL, we need to talk about something that is…
How Big Pharma Lies and Hides (And How I Was Caught In the Lies)
Give my love and regards to Bob Pearson, Bob Blount, and uber-chump Paul Dyer, whose face was featured on the Pfizer hacked page for about three days.
A Simple 6 Step Process for Refreshing Your Online Content
If the resurfacing content is an evergreen piece, I will often update and add to the information. Maybe a new graphic. A new publish date.
Going TRIBAL: Foundations of an Active Community Site – SXSW 2024
When I talk about Tribe, or "circle of passion," I am talking about a Business Groups and Activity-Based Groups.
Examine Your “Trust Network” – Time to Come Clean on LinkedIn
You might want to make sure you're still comfortable endorsing, even passively, all the people in your LinkedIn Network.
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