DELL GREEN? How Dell Dropped Their Biggest Green Initiative
Isn't the new Dell just as eager to launch "marketing" campaigns based on causes? In this case, and the Green case below, "marketing" is a bad word.
Customer Journey Maps: Why, How, What You’ll Learn
When you understand the PATH of your successful customer acquisition, you can amplify and enhance that motion. Finding the WIN is the first step to increasing your effectiveness.
Bad UX On the Largest Platforms In the World
While all the big players are hyper-focused on providing a new CLIPPY for AI on all apps, in every website, inside GMAIL, we need to talk about something that is…
How Big Pharma Lies and Hides (And How I Was Caught In the Lies)
Give my love and regards to Bob Pearson, Bob Blount, and uber-chump Paul Dyer, whose face was featured on the Pfizer hacked page for about three days.
A Simple 6 Step Process for Refreshing Your Online Content
If the resurfacing content is an evergreen piece, I will often update and add to the information. Maybe a new graphic. A new publish date.
Going TRIBAL: Foundations of an Active Community Site – SXSW 2024
When I talk about Tribe, or "circle of passion," I am talking about a Business Groups and Activity-Based Groups.
Examine Your “Trust Network” – Time to Come Clean on LinkedIn
You might want to make sure you're still comfortable endorsing, even passively, all the people in your LinkedIn Network.
What We Can Do About Facebook’s Awful UX and Organic Reach?
Until there’s an alternative marketplace for that kind of reach, I’ll keep paying Facebook. I’ll even pay them to reach my SUBSCRIBED AUDIENCE. But it’s not right.
Influencer Marketing Primer: Building the Halo Effect
Influencer marketing is the use of social media by “influencers” to drive attention and business to your website or store. And in today’s marketing practice, influencer marketing plays a huge…
What’s Driving Your Traffic? What You Don’t Know Might Hurt You
If you do a good job of alerting Google to the new posts and keep your writing focused on your hot topics, you've got 80% of the process.
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