I may have even been one of the architects of Dell.com 1.0, long before Mr. Mehta arrived. Still, he didn't want to hear my ideas, or hear from someone so low in the organization.
Isn't the new Dell just as eager to launch "marketing" campaigns based on causes? In this case, and the Green case below, "marketing" is a bad word.
One year later, despite the removal of planet e-comm, Dell became the largest online retailer on the planet. We took little credit for the idea.
When you understand the PATH of your successful customer acquisition, you can amplify and enhance that motion. Finding the WIN is the first step to increasing your effectiveness.
While all the big players are hyper-focused on providing a new CLIPPY for AI on all apps, in every website, inside GMAIL, we need to talk about something that is…
Give my love and regards to Bob Pearson, Bob Blount, and uber-chump Paul Dyer, whose face was featured on the Pfizer hacked page for about three days.
If the resurfacing content is an evergreen piece, I will often update and add to the information. Maybe a new graphic. A new publish date.
When I talk about Tribe, or "circle of passion," I am talking about a Business Groups and Activity-Based Groups.
You might want to make sure you're still comfortable endorsing, even passively, all the people in your LinkedIn Network.
Until there’s an alternative marketplace for that kind of reach, I’ll keep paying Facebook. I’ll even pay them to reach my SUBSCRIBED AUDIENCE. But it’s not right.