How do you know what to focus your marketing attention on if you don’t know what’s driving traffic to your site? Often we focus on “social media” or “digital marketing” as the driver of traffic and hopefully business. But do you know what’s driving your site’s traffic?
You can write for three reasons only. 1. It makes you money. 2. It extends your brand or influence. 3. You get your yayas off.
On any given day as many as 15 additional pages of my content are being shared through their sites, building traffic and authority as well as driving a new audience to my original site via “related posts” links at the bottom which point directly to my original site.
Here are my 60-day stats for Uber.la. And the most amazing thing I notice about these numbers is how low my social referrals are. I socialize my content daily on Facebook, Twitter and LinkedIn and according to these referral stats only 57 people came to Uber.la via Facebook. That seems very low. And how can […]
Growing a Twitter following is tedious and boring. You follow a bunch of people, hope they follow back, then you unfollow all the people who didn’t follow you back so you can open up slots to follow more people. It’s called grinding, or gaming. Or the great follow-unfollow process. It’s the only way to grow […]
I know we’re all *on* social media. And we’re all tweeting and posting and promoting stuff all over the place. But do you have a plan? And I don’t mean an activity plan. I mean an EMPIRE plan? We spend so much of our day on social media, it’s a shame not to capture some […]
LETTER FIFTEEN It is much easier to ignore our creative impulses than to indulge in the craft of trying to bring them to life. That’s a real problem for a writer, painter, or musician. The little spark of an idea must be captured and fanned until it catches fire and becomes a story, painting, or song. […]
Social and Content drive business. Let me show you how I can help your company drive better content, leading to increased social reach, and new business.
Be poetic if that’s your bent. Be a journalist if you prefer. And make sure you have your day job figured out, because nothing kills a writer quicker than unpaid bills and lack of food and shelter.
But do your work first.
You’ve got to find your voice, and quick. And you find your voice through writing, a lot. And you should set up what you think your goal is for your blogging, but be ready for it to change and morph at any time. Either your audience will find you and you will build readership or […]
“But what are you going to do for money?” // The question asked 3.4 times a second over the next few weeks as our kids get done with their formal education. When I was in college by dad would ask me this repeatedly. My English Lit degree seemed useless to his way of thinking.
It’s probably no secret that most bloggers don’t do it for the money. (grin) But the fame, authority, notoriety, all that jazz? Well, that’s really why we do it. So the big hump of traffic caused by my last two viral posts is about to go off my thirty-day metrics radar. And thus my publicly published […]