Digital marketing trends have shifted since usage has gone mobile. In the last year alone, mobile phones generated more than 50% of all web traffic. As a result, the way people conduct searches has changed drastically, with voice search becoming the new mode.
How do you know what to focus your marketing attention on if you don’t know what’s driving traffic to your site? Often we focus on “social media” or “digital marketing” as the driver of traffic and hopefully business. But do you know what’s driving your site’s traffic?
60% of all of my traffic comes from Google Search. Unpaid, unvarnished, pure and simple SEO and content. If you don’t have your mainline connection with Google mapped out, you’re missing a lot of what the web has to offer.
How do you make sure you’re getting the optimum organic reach from your Google Search results. This infographic shed light on the most common mistakes with Google SERP results.
Google goes in the right direction with Google Search Console. This is a reporting tool I can, absolutely, give to clients. Everyone needs to do better with our organic search. Google wants to help. With the Search Console, I believe they have.
I love social media. I write about it all the time, I socialize my content every day, and still the stats for most of my daily stats look like this. SIX referrals from social media yesterday. I posted 20 things. On Facebook, Twitter, LinkedIn, Pinterest, and StumbleUpon. And I get 6 measly referrals. I’m not […]
On any given day as many as 15 additional pages of my content are being shared through their sites, building traffic and authority as well as driving a new audience to my original site via “related posts” links at the bottom which point directly to my original site.
To a small blogger, like myself, a single post that generates over 1,200 views in two days is amazing. It’s not Viral with a capital “v” but it’s certainly viral. The problem with this “hit” is the driver was Flipboard. And I have no way to track it back to the source, or the champion […]
So what is it about asking a question in the social media space (Twitter or Facebook, mostly) that is so engaging? I mean, it’s often easier to Google it, right? But again and again, I find myself and I respond to others who are using social to ask questions. And not just which TV to buy. Hard questions. Intimate questions. Questions about health and fitness. What is it about posting your question online that give us a connected feeling.
The big big big client, that I can’t talk about yet, doesn’t read my blog at all. The CEO could care less about my Twitter followers or tweets. What the “focus of my next few months” client cares about is my history of success in online marketing. He doesn’t want to READ my blog. He wants me to show him numbers, show him ideas, and chart a path for growth of HIS BUSINESS.