Digital marketing trends have shifted since usage has gone mobile. In the last year alone, mobile phones generated more than 50% of all web traffic. As a result, the way people conduct searches has changed drastically, with voice search becoming the new mode.
As happy and hopeful as the Indeed.com commercials are, the reality is it’s a dog-eat-dog world in the job hunting process. And as an older worker (anyone over 35 years old) you’re going to quickly discover that there are 100+ things that are going to disqualify you from getting that new job.
The Starbucks cup was a paid advertisement that broke the internet today. And while the memes were funny, the sell-out was soul-crushing for us purists. Well done, Starbucks.
How do you know what to focus your marketing attention on if you don’t know what’s driving traffic to your site? Often we focus on “social media” or “digital marketing” as the driver of traffic and hopefully business. But do you know what’s driving your site’s traffic?
In the end, Facebook wants to keep you online, on Facebook for longer periods of time so they can show you the 90% of the content they make money on. Facebook is happy for you to interact with a beautiful fake girl on Facebook, because more page loads equals more revenue for them.
Facebook is all about marketing these days. Forget about seeing your friend’s updates. You can still see them, but you have to go searching for them. Today, Facebook is all about making money. And I can no longer resist the hurricane of marketing opportunities presented by having an ever-expanding number of “friends.”
Facebook is teaching us that reaching out on Facebook is fruitless. And perhaps this is the gift of the death of Facebook. The snake eating itself becomes a symbol of how self-interested Facebook is on Facebook. And we keep using it because there’s nothing yet that has risen to the occasion to provide a NEW SOCIAL PLATFORM.
How many eBooks do you download these days? They are being offered with greater frequency and greater promises. I just took a peek at this one from LinkedIn. Here’s the takeaway in less than 2-minutes.
Dear Facebook, This is public domain footage of Helen Mirren. Nothing too sexy about it for the 60’s. Now? Seriously? Facebook replies, “YES.”
Check your Facebook privacy settings. Check your Google privacy settings. And use Duck Duck Go instead of Google, you’ll love the results and enjoy the LACK of advertising. Sure, it’s what I do for a living, but I believe in content, permission-based marketing. Let’s clean up the web. Let’s start by cleaning up our participation with Facebook Privacy Settings and Tools.
According to Facebook: How Do I Delete My Permanently Facebook Account? If you don’t think you’ll use Facebook again, you can request to have your account permanently deleted. Please keep in mind that you won’t be able to reactivate your account or retrieve anything you’ve added. Before you do this, you may want to download a […]