How do you know what to focus your marketing attention on if you don’t know what’s driving traffic to your site? Often we focus on “social media” or “digital marketing” as the driver of traffic and hopefully business. But do you know what’s driving your site’s traffic?
UPDATE: My October Twitter stats are in. And, while I grew my audience by almost 600 followers my tweet reach averaged 0.5%. And I got an average of 1 link click per day. I’m not sure where all the clicks are coming from when my user list on the site says 30 people are visiting, […]
Twitter is all about the rapid exchange and release of information. If you don’t have a strategy for managing the overflow of tweets you will never catch on to the beauty of Twitter.
Twitter is hard to figure out. Most people will give up and discourage you from using Twitter. But it is still the most relevant social network for building and generating influence online.
On any given day as many as 15 additional pages of my content are being shared through their sites, building traffic and authority as well as driving a new audience to my original site via “related posts” links at the bottom which point directly to my original site.
Growing a Twitter following is tedious and boring. You follow a bunch of people, hope they follow back, then you unfollow all the people who didn’t follow you back so you can open up slots to follow more people. It’s called grinding, or gaming. Or the great follow-unfollow process. It’s the only way to grow […]
I know we’re all *on* social media. And we’re all tweeting and posting and promoting stuff all over the place. But do you have a plan? And I don’t mean an activity plan. I mean an EMPIRE plan? We spend so much of our day on social media, it’s a shame not to capture some […]
So have you read the young man’s piece on social media that’s burning up the net? Andrew Watts wrote a salient and insightful piece on his use, and his peer group’s use of social media. A Teenager’s View on Social Media – Andrew Watts (@thatswattsup) It’s a good read, and led me to install SnapChat and YikYak […]
Social and Content drive business. Let me show you how I can help your company drive better content, leading to increased social reach, and new business.
I think in the age of massive irrelevance and spam we must self-evaluate and self-correct. Because if WE become spam, we’re part of the problem, and we should be unfollowed.
The big big big client, that I can’t talk about yet, doesn’t read my blog at all. The CEO could care less about my Twitter followers or tweets. What the “focus of my next few months” client cares about is my history of success in online marketing. He doesn’t want to READ my blog. He wants me to show him numbers, show him ideas, and chart a path for growth of HIS BUSINESS.
So here’s my plan for YOU Twitter: Squeeze the Twitter API into a money stream. Give everyone a few months to complain, negotiate, and seek other options and then DO IT.