Social Media Global Marketing Best Practices 2024
What is not social media: broadcast media pushing ads and hype on Facebook and Twitter. It's media, and it's using "social" as a channel, but it's not social media.
The Age of Robo-Social: AI Is Flooding Social Media with *BS*
If you want to be a human influencer, maybe consider your "personal" story and see if that's what you're hoping to use to connect with people as individuals, not as products or customers.
The 4 Disciplines of Social Media: Analytics, Facebook, LinkedIn, Twitter
The high-value returns on social media are in the following 4 Disciplines.
Define Your WIN PATHS: The Flow of Customer Success
Refined definition of social media: Fuel the WIN PATHS you already have in place. Let's heat up the social sales funnels out there.
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8 Social Media Steps & 5 Goals – The Simplified Plan [INFOGRAPHIC]
The more laser-focused you are on your goals for social media, the more success you can have. If you optimize what works and kill what doesn't you improve your opportunity for the win.
Working Nights and Weekends: Social Media, It’s a Trap!
If you're thinking of getting into social media for a living, you might prepare the significant other for some interruptions. But perhaps the flexibility is just what you need.
Twitter Has Been Assimilated
Today on Elon Musk's Shitter, I mean X, Jennifer Love Hewett was trending. I'm fond of the actress and was hopeful that is was no bad news when I clicked…
How Bad Are Instagram Ads? (Probably Worse Than You Imagined)
If you're thinking of advertising on TikTok, Twitter, Facebook (FB, Instagram, Snapchat), LinkedIn, or elsewhere, make sure you're working with someone who knows what they are doing.
Social Advertising Benchmark Report and Facebook Results
Connect with your customers on any channel or device, and at any stage along their customer journey.
Audience, Conversation, Conversion, Community: Social Media Basics
We've just about killed social media. What can we do to replace the "community" part? I'm happy to hear your ideas.