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Microsoft Retail Store – REALLY? The Dream of a Windows World SERIOUSLY?

Quite frankly I can’t wait for the new Microsoft store to open in the ritzy Domain. And before you go off and call me a Microsoft hater, please note that this presentation was built in PowerPoint(tm).

Screen Shot 2012 04 25 at 10.44.35 AM Microsoft Retail Store   REALLY? The Dream of a Windows World SERIOUSLY?

view the presentation full-screen on Slideshare.net: Microsoft Retail Story – Why?


  • Okay, before we get into all the exciting things Microsoft might have in their store… We need to stroll back in history a bit.
  • Did Microsoft Windows ripoff the Macintosh GUI interface?  YES. (Legal courts: NO. Global Public: YES Did Jobs see the mouse and the pull-down menu somewhere else, yes…)
  • Did Microsoft kill Netscape by giving away the browser and internet server tools? YES.
  • Did Microsoft try and kill Java in every way possible? YES. (See why IE sucked so bad. And how IE was written to kill Java)
  • Did the Zune copy and fail at replicating Apples iPod success? YES.
  • Is the world a better place because WINDOWS still rules the majority of operating systems? NO.
  • Does Bill Gates’ humanitarian efforts give Microsoft a pass for it’s major transgressions in the tech world? NO.
  • Is the X-Box awesome. SORT OF. (Cool tech: YES. Making money for Microsoft: NO.)
  • And let’s not even talk about Windows VISTA or Windows MOBILE. No, let’s not talk about those.


So what’s "in store" for us at a spankin new Microsoft Retail Store in a swanky outdoor mall in Austin, Texas? Here’s the Facebook page: Microsoft Store

According to Microsoft’s own Facebook page the mission of the store is to provide "your source for the hottest new technology and best in personalized service."

Oh wait, so you mean, MSFT is opening up a Genius Bar-like place where people with Windows problems can go to fix things? (The mere thought of this makes me laugh. Um, what are they going to do with the lines of people?)

Okay, maybe they are not going to try and copy THAT part of the Apple Store. So what will they have?

According to their facebook page: Windows 7 PCs, Windows Phone, Xbox and Kinect. (Again, I think they need a copywriter.) Man, I bet people are going to be lined up to catch a glimpse of that awesome new OS… Oh wait, you said Windows 7? Oh, maybe the Facebook page isn’t up-to-date. And aren’t the Xbox and Kinect, kinda the same thing?

So what exactly is going to be in the store to provide the fun? Again, on Facebook they say "Our interactive environment makes shopping for your technology easy and fun." Oh, so it’s going to be like Best Buy but online? Or are you going to have the bazillion Windows-enabled manufacturer’s computers on display?

Judging from Dell’s pre-launch release promotions, I’m guessing Dell is going to pay a pretty penny to show up next to Apple’s store in the same swanky outdoor mall. But does Dell have the margins to support such an expensive retail experiment? Didn’t Dell try this on their own, once before. And Gateway before them?

So what’s going to make people go into a Windows… Oh, I mean, Microsoft Store in the first place? To catch a glimpse of Windows 7? Um… Maybe not. To see and demo an Xbox and Kinnect? Um, sure, but… that’s available at Target too. So how is Microsoft going to bundle all their technology up and make it FUN? SRSLY? Fun?

Well, my hat is off for the attempt. But I have a single stat to share with the masterminds behind this silly experiment, that’s been going on since Oct. 22, 2009. Apple Stores have one of the highest return-per-square-foot of retail space in ANY retail business. And Microsoft sells what? I’m sure Dell and HP and Nokia and everyone else hedging a few of their bets with Microsoft’s upcoming METRO or Windows 8 will pay top dollar to show up in the store next to Apple.

Without the retail return to fund this little store, however, the sky-high rent is going to come crashing down on their shiny Windows 8 logos before they are installed. (When does Windows 8, ship again?)

Hat’s off Microsoft, welcome to Texas. And welcome to Retail. It’s a brave new world and licensing and advertising muscle won’t do much to save a silly concept. (Side note observation: When was the last time you walked by an Apple Store and it wasn’t full of people? What are those people so dang excited about?)

Screen Shot 2012 04 25 at 10.59.42 AM Microsoft Retail Store   REALLY? The Dream of a Windows World SERIOUSLY?

Well, at least we could catch a glimpse of a legend Dallas Cowboy or a kick ass country/rock band. (When is Windows 8, shipping?) And heck, maybe everyone will forget how evil Microsoft has been in the past. Maybe.

Next up: The Google Retail Store Launches and Sells Only Marketing Data

@jmacofearth (also seen on Google+: jmacofearth)

permalink:  https://uber.la/2012/04/microsoft-store/

Other posts to help you kick ass in social media:

Most people don’t really enjoy being mean; they do it because they can’t help it. (from Graham’s Hierarchy of Disagreement)

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Apple Spring Anticipating Another Wave of Innovation: Phones, Laptops, Tablets

Let’s try a little brand & technology test. Name three upcoming phones that you are excited to see. And now name three laptops that you know of that will change the industry in the time before "back to school" shopping begins in July.

Okay, have you got those ideas/products in your mind?

Now let’s pull the market a part and look at what’s on it’s way and how that matches up with what you know and what you anticipate about the evolving tech market.

Phones: Android, RIM, Apple. What is it about the Android phones that are coming to the market that excite you? Is there a RIM product that can decrease the loss of market share of the BlackBerry platform? And then there’s the iPhone 5. Here’s what happens just before the release of a major Apple product release: the market goes bonkers over "new Apple concept" stories. And the other manufacturers have to sit and wait like the rest of us. Do you think HTC knows what’s coming? Or Motorola? Or even the engineering team at Google’s Android Mobile OS HQ?

Here’s one of the better speculative design visions for the new iPhone 5. (My question is will it launch in time for GRADUATION? My guess is YES.)

Screen Shot 2012 04 14 at 9.41.32 PM Apple Spring Anticipating Another Wave of Innovation: Phones, Laptops, Tablets

What’s about to happen with the iPhone 5 is bigger than design. It’s bigger than SIRI. What’s about to happen with the release of the iPhone 5, that did not happen with the "most successful ever" iPhone 4S. The coveted behavior that is about the hit the earth with the release of the new Apple iPhone is: the consumer product refresh. When the new "design" hits it’s the design that’s going to be bigger than SIRI+ or iOS 6, or iTunes 11. The consumer is going to fall in love with a NEW iPHONE and the entire industry knows it. And you can bet designers and engineers and visual artists are already mocking up "what if" prototypes of how they will compete and counter act the heat that’s about to enter the market, once again, on Apple’s side. That’s a tough order.


Laptops/Notebooks: And computer manufacturers are in a similar breathless pause. The meh Ultrabook push from Intel has run its buzz, and after the dust has settled the Dell AIR-like XXX 13 is the only stand out product from the Winter CES. Why, where is everybody else? What’s HP got on the books? Do the masters at ASUS and HTC have magic machines on the way?

What’s about to happen in laptops is very similar to the iPhone scenario above. No matter who you listen to, and no matter what they are saying about Dell, HP, Toshiba, Sony, they are waiting to see what Apple does with the upcoming MacBook Pro "design" refresh. The sleek AIR has been the catch-up product of the last few years.

And rumor has it, that the new MBPs will have very AIR-LIKE lines. Features and design curves Dell/HP/Sony can only wonder about at the moment. Why? Because Apple has yet to show us WHAT’S NEXT IN LAPTOPS.

Think I’m just a fanboy blowing more undeserved air up Apples already inflated skirt?

A few things you’re going to see on ALL LAPTOPS soon after Apple shows us the way.

1. Track pad surfaces that cover the entire palm rest area of the laptop. For gestures and drawing, ala iPad. (I don’t think we’re going to see a touchscreen/laptop hybrid from Apple yet, there’s still too much to figure out.)

2. Thin design that is not measured in millimeters but in usability and comfort. Go put your hands on a Dell or HP in your local Best Buy. There’s a feeling that Apple gets from their top-of-the-line products that no one but Sony can come close to.

3. The new high-end laptop. Put the fastest processor, the brightest screen, and the best battery in a laptop and you get a nice machine. Put those components in an Apple MPB and you can set your own price.

Apple’s price point is the envy of every computer manufacturer in the world. Sure they don’t sell to Enterprise customers like Dell does. Um, yeah, and they don’t loose money on every laptop and try to make up the margin in services and support.

And what’s coming in the new MBP refresh is a bit more meaningful than the cosmetic form factor change anticipated in the iPhone 5. What’s going to happen with the new MPB line from Apple is a sold out production line for the first 3 months of release. Here’s why. Many designers and developers are working on great machines that are moving on up on two-years old.

My computer, for example, is a fantastic beast. 2.4 mhz i5 chip, 8 gigs of ram (yes, I want MORE), and a 500 gig 7200 rpm hard drive. And I’m chomping at the bit for more power and more ram. Waiting in anticipation of Apple’s new laptop line. And confident that Apple is going to change the entire game of mobile computers again. Netbooks/Ultrabooks are just ideas. Apples MacBook Pro is a standard by which all others will be judged.

Again, you think I’m pushing it a bit. But I’m not. Apple is. The things we take for granted now, larger trackpads and aluminum frames are what other manufacturers put in their BEST machine. Unfortunately everyone except Apple is selling mainly the GOOD (low end – low margin) machines, some BETTER machines, and only a few BEST (Apple-equivalent) machines. And sure I can understand how this would make you mad if you worked for Dell, or hated Apple, or were an Android fanatic.

You are about to see Apple put the bar a bit higher on everyone else’s designs and functionality. Much like they have done with the iPad, the new iPhone and MacBook Pros will transform the industry, rekindle demand that is languishing for most manufacturers of consumer electronics, and show every consumer what the BEST of the BEST looks like.

If I had money, I’d keep putting it in AAPL. I don’t. ;-(

It’s gonna be a long summer and back-to-school season for every body else.

@jmacofearth (also seen on Google+: jmacofearth)

permalink: https://uber.la/2012/04/anticipating-aapl/

Reference: Sony revival plan: Cut 10,000 jobs; refocus on phones, TV, gaming (ZDNet)

Lest you think I repeat myself, here are some top Apple posts from uber.la:

Other posts to help you kick ass in social media:

Most people don’t really enjoy being mean; they do it because they can’t help it. (from Graham’s Hierarchy of Disagreement)

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Apple Is Not Like Sony: What Does the US Do Really Really Well? (keep creativity in education in America)

Screen Shot 2012 04 07 at 8.11.09 AM Apple Is Not Like Sony: What Does the US Do Really Really Well? (keep creativity in education in America)

UPDATE 4-15-12: This in from ZDNet: Sony revival plan: Cut 10,000 jobs; refocus on phones, TV, gaming

When I got my first generation Sony Walkman(tm) as a Christmas gift from my older sister from New York, it cost $200. "Everyone has them, in New York," she said. She was quite pleased that she’d pulled off such an amazing surprise. Of course she had no idea how transformative her gift would be for me and for the world.

I walked around the next 10 years, through high school and straight into college, working to make my Walkman(tm) experience better and better. Thinner versions, versions that used fewer batteries, utilitarian plastic versions. And I bought a new pair of hi-fidelity headphones about every six months. There was a huge market in high-end headphones.

And Sony was sitting on top of the global electronics industry. Everything Sony touched was "the best" engineered and designed product made. TV’s, chordless digital phones, cell phones… Uh, wait, let’s come back to that one.

Then came the MP3 format, unleashing on the world a simple and fairly good compression scheme to get digital music CDs from the unfriendly 300 mb to more manageable 70 mb. And all hell broke loose. Napster arrived and the world of music was forever changed. The only problem was… SONY MISSED THE MEMO.

Rather than embracing the new format that was creating new companies overnight trying to meet demand for the players and the web services, SONY did something very corporate, very uncreative, very stupid. SONY bet against the MP3 format, in favor of their own proprietary digitally-protected format. A removable media format called Mini-disc. Ever heard of it? If you have you probably remember the Beta-Max.

Jump cut to today, SONY is floundering. They’ve hired and fired CMOs, CEOs, CFOs, and no one can seem to unlock the formula for success that SONY used to thrive by. And they continue to bet against the rest of the world with their "proprietary" technologies. I am not sure if it’s the SONY-PRIDE "made here" mentality that keeps them pressing things the global consumer doesn’t want, like memory sticks rather than the smaller and more inexpensive micro-ram cards. Heck they were even caught with their hands still in the DRM cult when a local Austin developer discovered SONY’s audio CDs were installing some kind of virus on his hard drive when he played them. (Welcome to SONY 2008!)

And here’s the rub. SONY still makes some of the best-designed and best-engineered products in the world. While they have lost some of their dominance in the TV and Laptop business, their products are some of the most Apple-like, cult-inspiring products on the market. So why don’t we care? Why did I steer my friend away from the Sony VIAO laptop she liked and advised her to buy the Toshiba?

Okay, back to the music fiasco in the making. SONY SIMPLY OWNS THE PORTABLE MUSIC PLAYER until the MP3 format began to catch on. Rather than create some innovative MP3 products, SONY fought for their "superior" product. And they even launched aggressive anti-MP3 campaigns, being that they own one of the largest music catalogs in the world. So to protect their corporate profits both with the portable music player and the licensing and distribution of music, SONY did a historic face plant.

If you look at Apple and the iPod and contrast that with SONY and the Walkman you begin to see how the two companies approach EVERYTHING differently. (Other tech companies that are more SONY-like: HP, Dell, Motorola)

While SONY was protecting their device format and their music business in the name of their shareholders, APPLE went in the opposite direction. Steve Jobs return to Apple signaled a new era in innovation and forward thinking. And the iMac was the first HIT. Overnight Apple changed the industry again, with a beautifully simple, brightly colored, computer. Nobody saw it coming. Nobody was able to copy them quick enough, though many tried.

Next, perhaps the technology that sold more iMacs than even the cool design and the cool colors, MUSIC. Of course Apple and the Mac had always been computers for Designers, Artists, Musicians, and the "rest of us." But the Christmas of 2001 Apple launched a full-out assault on plain the beige box desktops and black laptops of EVERYONE ELSE. The campaign slogan. RIP. BURN. PLAY.

The Apple iMac was exponentially leapfrogging everyone else in design, yes, but it was jumping into bed with the Napsters and Open Anarchists of the world. The corporate world was not impressed. The consumer market ignited and the sales of blank recordable media skyrocketed. Apple had produced the first, affordable music authoring, MP3 ripping, and music CD burning device on the market.

And the world did not see what was coming next. Even Steve Jobs himself, was a bit surprised by the smash hit that arrived next. The iMac re-established Apple as a profitable computer company. Jobs was the returning champion, the prodigal son, the idiot savant that had solved both the cool computer design problem and distributed the RIP. BURN. PLAY. software on the iMac for FREE.

The next act: iPod.

So why didn’t SONY create an iPod? Why was the SONY Digital Walkman such a flop? And even when the SONY Digital MP3 Walkman(tm) launched, SONY was practically out of the game all together. Again, when was the last time you heard the name "walkman?"

And with the iPod selling in the millions almost over night, Apple again had created a problem for the music business. Even though the iPod entered the market as the highest priced MP3 player, they had solved the User Interface Problem with the amazing click-wheel. (See Dell’s Digital Jukebox, or Microsoft’s Zune for failed copy attempts. And probably SONY’s MP3 interface was awesome, but nobody outside of Japan or SONY-fanatics wanted a Walkman. It was a dead brand.)

Okay, so you’ve just bought a device that will hold 20 gigabytes of music in the palm of your hand. And you’ve got a lot of cds, maybe even records and cassettes. What are you going to do? Are you going to digitize all of your music from your CD’s, if you have CDs? Are you going to hammer Napster and other pirate services and build up your collection again? What are your options at this point, for filling the other 18 gigs of storage space on your shiny new iPod?

Enter the iTunes Online Music Store.

For people willing to fork out $200+ on a portable music player, the idea of buying a song for ¢99 was a no-brainer. And Dark Side of the Moon by Pink Floyd and Thriller by Michael Jackson are STILL the #1 selling digital albums of all time. Suddenly the music business was back in business, sort of, because people needed to renew their libraries in digital format to get them on their devices. And Napster and Kazaa and other peer-to-peer systems exploded. The world suddenly had an even bigger appetite and room on their iPods for thousands of songs. And guess what, we wanted our music.

But the music business was not experiencing the great rush of cash that Apple was. In fact, just the opposite, sites like Napster had taken a huge toll on the buying public and the demand for their physical CDs. (Today, I bet you can count the number of record stores in your town on one hand.) And SONY, being a leader, and stakeholder in all things technological, innovative, and musical, put their foot down with their DRM formats, their PLAYNOW music site, and even cell phones that did a pretty descent job of emulating an iPod, long before the iPhone was even a glimmer in Apple’s eye.

Within a year, Apple had the entire music industry over a barrel with a stunning accomplishment. The iTunes store was the largest music retailer in the world. (Still is.) And the ¢99 song was born. SONY’s PLAYNOW was charging $3.50 per track at the same time.

How is SONY doing now?

They’ve still got some great products and brands

  • VAIO – laptops
  • Playstation 3
  • And a bunch of other stuff: tvs (trinitron is dead enter WEGA), phones, and the AIBO robot dog.

But SONY as a force in the universe had aligned itself with corporate interests and not the demands and creative interests of the general public. Much like Microsoft with Windows and Internet Explorer, dynasties change and fail.

What’s the component that SONY is missing that APPLE cultivates?

Creative Thinking.

Last part: As innovative and amazing as Steve Jobs was, one of the things you’ll see a little bit of if you read the Issacson biography is this. He missed a lot of things as well. He is surrounded by Jonthan Ivys and Tim Cooks. Initially as iTunes and the iPod first came out, long before the huge success and long before the online music store, Steve Jobs voted vehemently against a WINDOWS version of the iTunes to allow PC-users Apple-owned access their iPods. (The hacks for the PC were already available for the iPod music management.) He was bitter. He didn’t really want to give Bill Gates access to his greatest invention.

Mythology (and the non-Issacson-telling) has it, that when Bill Gates was shown his first working iPod he said, "Holy Shit, we’re fkd." He was kind of right. But the slide and de-evolution of Microsoft had already begun at that point. And immediately Bill Gates wanted an iPod for the PC. And of course Michael Dell wanted an iPod for the Dell. (Hm, Dell’s plan sounds a bit like SONY’s Walkman(tm) strategy.)

Where are they now? Dell, HP and SONY have all entered and exited the Music Player business. They are all scrambling to catch the iPad with Android and the very-late Windows 8, called METRO.

But we don’t really want everyone else to fail. We need Microsoft, Google, and Sony to keep pushing the envelope. And as Steve Jobs was dying he vowed to go Nuclear with every resource at his disposal to kill Android. Once again he’d been ripped off, first by MICROSOFT WINDOWS, and now by GOOGLE’s ANDROID OS, which often looks and functions like a crappy iOS clone. We need these other innovators to push Apple and Dell and Acer to greater things.

And we need global winners like Apple. We need David and Goliath stories, we need the triumph of good (design and morals), and we all need a great rival who pushes us to work harder, to do more, to be better.

Again, Steve Jobs voted against allowing iTunes to be ported to Windows. He was overruled and he was wrong and Apples star rose even higher as a guide star for the industry. And the iPod enabled the iPhone and the iPad and ultimately… the iTV rumored to be on the way for next Christmas.

So even geniuses miss the mark. But they keep at it. And if we teach ONE THING IN THE US, we need to teach creativity. Sure math, science, and language arts are important. But if we kill PLAY and the ARTS from the curriculum we’re gonna end up being a country that’s a lot more like SONY than APPLE. We need to fight to make sure that does not happen.

@jmacofearth (also seen on Google+: jmacofearth)

permalink: https://uber.la/2012/04/apple-is-not-sony/


Other posts to help you kick ass in social media:

Most people don’t really enjoy being mean; they do it because they can’t help it. (from Graham’s Hierarchy of Disagreement)


The last SONY Walkman(tm) I ever bought. It probably still works.

Screen Shot 2012 04 07 at 8.04.52 AM Apple Is Not Like Sony: What Does the US Do Really Really Well? (keep creativity in education in America)


iSteve Jobs (my tribute page)

jobs ding mcelhenney Apple Is Not Like Sony: What Does the US Do Really Really Well? (keep creativity in education in America)


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DellCares on Twitter: As Long As You’re Within Austin, Texas Working Hours

Unintentional Trolling 4-3-12: Oh sorry, I tweeted with @dellcares included and the "staff" arrives shortly thereafter.

Screen Shot 2012 04 03 at 12.31.43 AM DellCares on Twitter: As Long As Youre Within Austin, Texas Working Hours

Update 3-30-12: At end of page, DELL goes 24 x 7 on Twitter. It’s big news. And this from my web analytics a minute ago, gives me grins.

Screen Shot 2012 03 30 at 6.46.01 PM DellCares on Twitter: As Long As Youre Within Austin, Texas Working Hours

+++ original post +++

It’s bugged me for a long time. Since Dell changed their support ID to @dellcares I’ve been interested to see what was up. Well this is the Twitter page as of today, 3-22-12.

Screen Shot 2012 03 22 at 12.57.43 PM DellCares on Twitter: As Long As Youre Within Austin, Texas Working Hours

At a social media breakfast meeting this morning, Peter Kim was talking about social media experiements that tried to keep the conversation within working business hours. He called it, "Wells Fargo Hours," as WF was used as an example of a business trying to constrain social media outreach to working hours.

I spoke up about @dellcares and their posted hours. A Dell-io in the audience spoke up that they were now 24/7 on Twitter.

A quick pull of the @dellcares page shows that… um… no they’re not. At least not "as advertised."

So how does Dell, one of the biggest brands working social media for all it’s worth, try to post their "working hours" on their Twitter account? This is the company that has spent a good deal of money, and created a good deal of fanfare around their Listening Center. So how is it, @dellcares, that you post your HOURS? For Twitter? For a global company? Dell knows better.

I’m guessing that someone from Dell will see me posting this story and attempt an answer. The better answer, Dell, if you are "listening" is to remove these silly CST hours from your Twitter page. The internet doesn’t run on CST, no matter how badly Round Rock would like us to think so.

Thank you for listening to my rant about Dell trying to have "Wells Fargo Hours." I hope we can make some changes in the system both for Dell and for business in general. It all begins with awareness. So, good afternoon, @dellcares, you are now aware that there is a problem. (IMHO)

UPDATE 3-30-12:  Dell twitter support updates their hours. YAY!

Screen Shot 2012 03 30 at 1.13.44 PM DellCares on Twitter: As Long As Youre Within Austin, Texas Working Hours

@jmacofearth (also seen on Google+: jmacofearth)

permalink: https://uber.la/2012/03/sure-dellcares/
Note: Once upon a time, for about two hours, my Twitter name was @jmacofdell
Screen Shot 2012 03 30 at 6.54.51 PM DellCares on Twitter: As Long As Youre Within Austin, Texas Working Hours

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Don’t Call It A MacBook Air Killer, But Do Complement Dell’s Carbon Fiber Ass

Category: apple,dell,tech opinion,tech reviewsjmacofearth @ 9:40 am

Dell’s new XPS 13 ULTRABOOK screams into Dell.com with some big ideas about being "premium in every way." But a recent conversation with a Dell-io led me to believe, "It’s not competing with the AIR. We’re not even in the same markets as Apple." Um… Yeah…

Screen Shot 2012 02 28 at 9.12.52 AM Dont Call It A MacBook Air Killer, But Do Complement Dells Carbon Fiber Ass

<sarcasm > And you know, it doesn’t look a thing like an AIR either. </sarcasm >

Brushed Aluminum. Wait, you mean all the XPS laptops are brushed aluminum?


Screen Shot 2012 02 28 at 9.15.31 AM Dont Call It A MacBook Air Killer, But Do Complement Dells Carbon Fiber Ass

Well, you have to give it to Dell, they copy Apple quite well.

Screen Shot 2012 02 28 at 9.21.40 AM Dont Call It A MacBook Air Killer, But Do Complement Dells Carbon Fiber Ass

Even down to the edge to edge black glass and splashy graphics on the screen.

Screen Shot 2012 02 28 at 9.24.27 AM1 Dont Call It A MacBook Air Killer, But Do Complement Dells Carbon Fiber Ass

So kudos to Dell for getting a bunch of things right. I think the carbon fiber base is a nice touch. Maybe it’ll be big with all the carbon fiber bike enthusiasts I see rushing down the side of the highway.

And if you get on the Intel "UltraBook" bandwagon, this is a new level of performance. But the funniest thing about the XPS 13 was how it was named the best Ultrabook by Gizmodo.

Screen Shot 2012 02 28 at 9.27.18 AM Dont Call It A MacBook Air Killer, But Do Complement Dells Carbon Fiber Ass

Who wouldn’t want a carbon fiber ass? I know I do.

Now all Dell has to do is eliminate the three other business computer laptop lines: Latitude, Precision, Vostro. (My Fix for Dell.com post: How To Fix Dell.com)

I wonder if Apple will call them UltraMacBookPros? Probably not.

Update: To be fair, here is Dvorak’s take on his time with the XPS 13 from Dell: "Put the unit side-by side with a MacBook Air and you can see the family resemblance. I would assume they were made at the exact same factory in China using many common design elements, including the hinges. That said, it’s got a much better-looking screen than the Air. By that, I mean there is no oversized bezel. This machine is only slightly larger than the 11-inch MacBook Air but sports a 13-inch screen, rather than an 11-inch. I would get this machine over the current Apple if given a choice. But I’m also a Windows user."  PCMAG (Comment: Yes if you have to use Windows, and you can’t get away with running Parallels on a Mac, this machine is mighty tasty. And the price is right.

@jmacofearth (also seen on Google+: jmacofearth)

permalink: https://uber.la/2012/02/dell-xps-13/

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