Essential Twitter Lessons; Play it Safe, Be Real, and Have a Two-Way Conversation
The new Twitter.com page is more confusing than ever. They’ve buried some of the most useful tools, and nested others requiring additional clicks to find them. And there’s no easy tutorial about how to use Twitter properly. (Of course "properly" is my subjective opinion.) This post is my collection of Twitter Wisdom gained over my last few years of using and advocating improvement on Twitter.
The Essential Twitter Lessons
Twitter is about conversations. Follow people you know. Ask them a question on Twitter. See if you can get an answer. I’ve met some amazing people by asking questions on Twitter and then engaging them in a conversation. Two pure-Twitter introduction friends are part of my inner circle of community.
Twitter is about research. Using some Twitter tools, you can quickly get a read on public opinion of thousands of people at once. No focus groups. Just listening to the tweets at any given moment, or over time to watch the "trending" of some topic. (Example: The Republican debate in New Hampshire generated over 62,000 tweets before it was over. And it was clear from the comments, where the points were won and lost.)
Twitter is about authentic voices. Yes, it’s okay for businesses to be tweeters, but they are not the essential heart of Twitter. Yes, Dell and Best Buy have made substantial amounts of money tweeting coupons, and perhaps your local pizza business can enjoy the same success on a local scale, BUT… (And you knew this was coming.) The highest use of Twitter is when humans are connecting with humans. People tweeting about ordinary things, ordinary feelings and events, and other people responding. In real-time. If you auto-tweet, or schedule a tweet for a time when you won’t be on the computer, how will you answer the responses? The half-life of a tweet is about 30 seconds, or maybe 2 minutes if it gets ReTweeted.
Twitter is full of scams and spammy tweet-bots. It’s not easy to get a handle on Twitter when your "stream" is constantly flooded with coupons, deals, offers, fake offers, pornographic suggestions and come-ons, MLM genius tips, and all the other crap that seems to be growing exponentially on Twitter. The only way to deal with this annoying noise on Twitter is to use an application to help you manage the flood of information competing for your "inbox" on Twitter.
Twitter tools are essential for using and understanding Twitter. While they indeed require a bit more trial and error, and can have a learning curve all their own, the big three Twitter clients are all worth checking out.
Here are my recommendations on the big three Twitter clients.
- Tweetdeck (the Adobe Air version, not the desktop version – which I am still trying to make sense of) is a real-time dashboard that arranges tweets into columns of data. You won’t miss a tweet by a friend using Tweetdeck, even if it happened 8 hours ago. Tweetdeck was bought by Twitter last year, but it still maintains its own development team.
- Hootsuite is a full-powered Twitter management software system. And you pay for what you get. You can manage multiple Twitter AND Facebook accounts. (Perhaps even Google+ at this point) And you can schedule tweets, but I don’t recommend it. Hootsuite uses the Mail.app metaphor to manage multiple streams.
- Seesmic has been losing the feature battle to Hootsuite and Tweetdeck, but it’s still worth a look. And it’s still free.
The real message is find a tool that works for you and use it. If you try to use Twitter by visiting Twitter.com, you are starting out at a huge disadvantage, and you will most likely become part of the 60% tweeters who abandon Twitter within the first 30 days. Please don’t, we need your authentic voice.
These four simple concepts are required for effective use of Twitter.
- RT – retweeting means you like someone’s tweet and you reshare it with the people who are following your tweets.
- @ – "at" is how you send a message using Twitter directly to another Twitter user. It’s open for the world to see and makes for some good additional input from others, or RTs from others as well. See also, The Art and Science of ReTweeting
- DM – direct messaging. If you and other person are mutually following each other you can send private messages to each other. CAUTION: using the wrong format for this will result in your tweeting being seen by everyone. There’s even a website devoted to these slips so be careful. Here’s the format for a Direct Message: "D Username [tweet]" That is a single "D," a single space, and the tweet. Any variation on that and your "private" message will be public instead. Be careful about what you tweet.
- # – the hashtag is a way to specify exactly what a tweet is about and can be used to search and follow conversations on a specific topic or conference or even make Twitter a chat-like forum. Here’s my hashtag post: Using Twitter Hashtags for Research
Twitter is a powerful social media tool and research platform. It can be an advertising and promotional network, but that’s not the best and highest use, unless you are Dell or Best Buy. Even if you are Local Pizza A it is better to include real conversations as part of your tweets. Don’t just blast coupons. Talk about them. Suggest toppings or specials. Sure, coupons are great and coupons can drive business, but give a little bit more and you will get more followers and potentially more happy customers.
Check out the Social Media for Business page and these other posts about learning social media:
- Fire Everything! – Social Media Rules of Engagement – Twitter Facebook LinkedIN Convergence
- Do You Play On Social Media Sites? Are You a Playa? Are You "Workin" It All the Time?
- Why Google+ Is Not Competing Against Facebook; The Google+ Platform Play
- Losing My Way on Dell.com < How the Retailer Still Confuses and Coupons Us To Death
- Crack the Motivational Code: Put a Ding In Our Universe and Your Team’s Universe
- Work Life Balance and Survival; It’s Up to You to Grab It
- Facebook’s Community Value is 5% of 5% or 0.25% < A Failure to Communicate
- SEO: You Have to Know Your Search Engine to Understand How to Optimize – Content Marketing
- Going for the One on Google Search is Just a "Phrase Match" Away (Own It!)
- How to Get Useful Business Information Out of Twitter: Hashtags for Social Media Research
It’s been a great year. Thanks for being part of it. See the 2011 Summary and Best of 2012!
- design & user experience
- executive learnings
- search engine optimization
- social media
- tech opinion
- tech reviews
- Cutting Deep to Find Your Genius
- Why Is Your Tweet on Repeat? No Reply Necessary.
- Your Daily Juice: Creative Energy
- Focus Yourself: Cutting Away the Distractions
- The Social Media Strategist is Dead, Long Live Digital Marketing
- Sing At the Top of Your Range; Creative Artist Letters
- Vocation and Passion: Letters to a Young Creative Artist
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