10 Responses to Facebook’s Community Value is 5% of 5% or 0.25% < A Failure to Communicate

  1. jmacofearth says:

    Hey Simon, I was leading the workshop for a local client.

  2. Xtian Simon says:

    jMac, since you mention this twice, what is the workshop you participated in where you had these discussions? Who was the speaker/presenter?

  3. jmacofearth says:

    That’s a good point, Mysti. Facebook is being paid by advertisers. But the performance is so poor, only the big brands can actually do it for very long.

  4. Mysti Berry says:

    Advertisers are facebook’s customers, not the users. No?

  5. jmacofearth says:

    Nice. You are correct, I did not cite my sources. You can google them. I got lazy, not something that happens very often in this day of single shot coffee makers. Let me know if you REALLY want my sources, I’ll go get them for you. (grin) – jmac

  6. Conrad Hall says:


    You quoted some statistics, and put an asterisk after them, but I’m not seeing the footnote that shows where the stats came from. Am I missing it?

    I agree with you about most folks missing the boat when it comes to social media in general, and Facebook in particular. I wonder if most people are on Facebook just because they’re inclined to follow, and it appears everyone is going to FB. They aren’t,but it looks that way.

    Small point: In case it matters, they would be "core tenets" rather than "core tennants." A tenant is someone who rents, and a tenet is a belief or principle.

  7. jmacofearth says:

    That’s fantastic. It’s when the companies spend money on facebook and then ignore them that drives me crazy. Keep being a good fb citizen.

  8. As the National Stroke Foundation AU, we answer all the questions posted

    on facebook. We have a pretty small following 1400+, but we talk

    directly with people, direct posts at specific people, and thank them

    regularly for their support. We are also very good listeners! http://www.facebook.com/pages/National-Stroke-Foundation/81740861169

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