Going for the One on Google Search is Just a "Phrase Match" Away (Own It!)
I’ve done it. My very first day with my ebook, and I have the FIRST TOP 3 RESULTS on Google search.
Go ahead try it. Disciplines of Social Media < search this term
And even if you don’t want to break away, here are the results I got two minutes ago.
Pretty cool right? Now before you go all spammy and scammy on me, let me explain what’s happening.
While Google is returning 16.9 million results, and I am number 1, 2, and 3, the fact is, I’m ranking so high because of a couple of things.
1. The phrase "Disciplines of Social Media" is not hugely popular.
2. I have written about the topic, and used the phrase a number of times over the last few months.
3. My blog has a fairly descent google page rank of 4.
4. I’ve done a pretty good job of putting strategic SEO tactics in place on my blog.
5. I generate a lot of new content. Google indexes my site frequently, and with my socialization and back links, Google thinks I’m a pretty good source of information. ESPECIALLY about "Disciplines of Social Media." I can assure you the phrase "social media" would produce drastically different results. I’m not a Seth Godin, or a Chris Brogan. BUT, Google thinks I’m somebody.
6. The phrase match means that the terms "disciplines" + "of" + "social" +"media" all have to show up. And the priority on the search is the exact match, meaning they are in that exact order too. For "social" + "media" +"disciplines" in that order, I show up at #2, and that’s it. It’s a much more crowded field. Social Media Disciplines < search this term
So here’s the quick takeaway: When you are looking for blog posts and titles that will do well in Google, check out how popular and thus competitive hot phrases will be. And then try and OWN a unique phrase. And not by spamming the term and overloading pages and posts with the term, but by creating valuable content, that people will share and tweet about. And if it works, keep writing about that topic, keep using that phrase.
And as it happened with me, the first 10 Disciplines of Social Media were enough for an [ebook]. And as that shares around perhaps my authority on this phrase will grow. And who knows, maybe Chris Brogan and I will be speaking together at the next SXSW Interactive, in Austin.
Check out the Social Media for Business page and these other posts about learning social media:
- How to Get Useful Business Information Out of Twitter: Hashtags for Social Media Research
- Social Marketing Strategy: Thinking Beyond the Page (VIDEO)
- Social Network Content Marketing Tactics: Using LinkedIN Groups (VIDEO)
- YouTube Video Marketing with Social Media: Reporting 3 Weeks of Results
- Google Analytics for Online Marketing in Less Than 2 Minute (VIDEO)
- How Can a Social Media Strategist Help Your Business? (VIDEO)
- Social Business Lead Generation in 75-seconds (VIDEO)
- Introduction to Social Media Marketing in 90-seconds (VIDEO)
- Twitter’s Follow-Unfollow Game
- What Will You Make Your Life About?
- What Facebook Reach Looks Like with 2,000 Followers
- Facebook Scams? HiJacking Giftcards on Facebook? (RAYBAN, OAKLEY, APPLE)
- We’re Going Pay-per-view at UBER.LA
- Why We Keep Using Facebook: The Good, Bad, and Fail
- Empire Building with Social Media: What You Should Be Doing
- The Portable Artist: Creativity On-the-go!
- The Day After a Viral Hit
- Reconsidering the Purpose of my Apple Watch
- My Little Apple Watch
- KISS: Why the PC Players Should Follow Apple’s Lead
- Marketing Blog Statistics 2015 Results
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