Working Social Media Marketing with a Plan
One point that continued to come up in today's strategy session was about tracking your plan. Working a plan. Building a plan. Knowing your strategy. If you don't have a…
Fire Everything! – Social Media Rules of Engagement
A senior citizen once told me, "Take a while to get to know us before you speak." That is the best social media advice you will get all year.
Social Media Global Marketing Best Practices 2024
What is not social media: broadcast media pushing ads and hype on Facebook and Twitter. It's media, and it's using "social" as a channel, but it's not social media.
Twitter Has Been Assimilated
Today on Elon Musk's Shitter, I mean X, Jennifer Love Hewett was trending. I'm fond of the actress and was hopeful that is was no bad news when I clicked…
Social Advertising Benchmark Report and Facebook Results
Connect with your customers on any channel or device, and at any stage along their customer journey.
Audience, Conversation, Conversion, Community: Social Media Basics
We've just about killed social media. What can we do to replace the "community" part? I'm happy to hear your ideas.
Who Needs a Social Media Strategist In This Economy?
The lack of leadership inside a company can get quite complex. But that is the task of the social media strategist at any level.
Falling Social Stats: Why Write About Digital Marketing?
I tell clients every day, "If this activity is not generating business we need to do something else."
Social Media, Yeah… What Else You Got?
Make sure you get the blocking and tackling done before you jump into social marketing.
Who Needs a Social Media Strategist In This Economy? What’s The Value Proposition?
Stealthy and effective, the winning social media ninja can move projects through the darkness and opposition forces to achieve victory. Victory with or without the support of the entire cast of characters involved in the process, but victory (launch) nonetheless.