Twitter Has Been Assimilated
Today on Elon Musk's Shitter, I mean X, Jennifer Love Hewett was trending. I'm fond of the actress and was hopeful that is was no bad news when I clicked…
The Twitter Curve: the Early Days and Reactions to Twitter
I want fewer notifications. I don't need tweets anymore. The statusphere I deal with are my girlfriend and my two kids.
Social Advertising Benchmark Report and Facebook Results
Connect with your customers on any channel or device, and at any stage along their customer journey.
Audience, Conversation, Conversion, Community: The Basics of *Social* Media
We've just about killed social media. What can we do to replace the "community" part? I'm happy to hear your ideas.
Who Needs a Social Media Strategist In This Economy?
The lack of leadership inside a company can get quite complex. But that is the task of the social media strategist at any level.
The Simple Strategic Plan for Social Media Marketing
Today I was honored to be part of a discussion panel on the measurement of social media ROI. (Social Media Breakfast, Austin, TX) And the insights were fun and fast…
Social Media, Yeah… What Else You Got?
Make sure you get the blocking and tackling done before you jump into social marketing.
Fire Everything! – Social Media Rules of Engagement
A senior citizen once told me, "Take a while to get to know us before you speak." That is the best social media advice you will get all year.
ROI ROI ROI and Social Media; Let’s Have This Discussion Again
Without the analytics and optimization of your social programs in place, you may be tossing your money after Facebook rather than finding and concentrating on the most effective social platform for your business.
8 Social Media Steps & 5 Goals – The Simplified Social Media Plan [INFOGRAPHIC]
The more laser-focused you are on your goals for social media, the more success you can have. If you optimize what works and kill what doesn't you improve your opportunity for the win.