How do you know what to focus your marketing attention on if you don’t know what’s driving traffic to your site? Often we focus on “social media” or “digital marketing” as the driver of traffic and hopefully business. But do you know what’s driving your site’s traffic?
60% of all of my traffic comes from Google Search. Unpaid, unvarnished, pure and simple SEO and content. If you don’t have your mainline connection with Google mapped out, you’re missing a lot of what the web has to offer.
Google goes in the right direction with Google Search Console. This is a reporting tool I can, absolutely, give to clients. Everyone needs to do better with our organic search. Google wants to help. With the Search Console, I believe they have.
On any given day as many as 15 additional pages of my content are being shared through their sites, building traffic and authority as well as driving a new audience to my original site via “related posts” links at the bottom which point directly to my original site.
Here are my 60-day stats for Uber.la. And the most amazing thing I notice about these numbers is how low my social referrals are. I socialize my content daily on Facebook, Twitter and LinkedIn and according to these referral stats only 57 people came to Uber.la via Facebook. That seems very low. And how can […]
Social and Content drive business. Let me show you how I can help your company drive better content, leading to increased social reach, and new business.
The big big big client, that I can’t talk about yet, doesn’t read my blog at all. The CEO could care less about my Twitter followers or tweets. What the “focus of my next few months” client cares about is my history of success in online marketing. He doesn’t want to READ my blog. He wants me to show him numbers, show him ideas, and chart a path for growth of HIS BUSINESS.