How do you know what to focus your marketing attention on if you don’t know what’s driving traffic to your site? Often we focus on “social media” or “digital marketing” as the driver of traffic and hopefully business. But do you know what’s driving your site’s traffic?
Facebook would love you to think it is still a social network. And they would also love you to believe that they have their finger on the pulse of your potential customer. The lie is, Facebook is no longer a social network. Facebook is an advertising and marketing platform to billions of consumers globally.
What is necessary is an action plan AND a process for getting the work done. And a feedback loop for sharing the results with the team, allowing for reassessment and reassignment if the roles are not well suited for the team members.
I know we’re all *on* social media. And we’re all tweeting and posting and promoting stuff all over the place. But do you have a plan? And I don’t mean an activity plan. I mean an EMPIRE plan? We spend so much of our day on social media, it’s a shame not to capture some […]
To a small blogger, like myself, a single post that generates over 1,200 views in two days is amazing. It’s not Viral with a capital “v” but it’s certainly viral. The problem with this “hit” is the driver was Flipboard. And I have no way to track it back to the source, or the champion […]
Social and Content drive business. Let me show you how I can help your company drive better content, leading to increased social reach, and new business.
Addressing the complex matrix above is hard work. That’s where “social media strategists” come into play. Dell did not become a social media force overnight. The calculated growth of their online response team has proven it’s ROI many times over. That’s why Dell is now being lauded for their social success. Get out there, but go with a guide who has done it before. Going it alone is risky, and could actually backfire. But even a disastrous Facebook campaign or vacant online “community” site can be resurrected.
But make sure you keep with the plan of the “party” and not sell too hard. Overselling is one of social media’s big problems. So as in real life, and in your social media marketing programs, go with the soft sell. Demonstrate your brilliance without having to brag about it. Then people will be seeking you out for your business advice. // Enjoy the party. Enjoy the summer.
But I have found, as part of small and large businesses, as well as an individual, that what we call “social media” is actually the ONLY thing that works. It’s non-social or push media that is dying. (Newspaper advertising, direct marketing – print & email, even banner advertising and PPC efforts are dropping in efficiency)
Context: At the Social Media Breakfast last month, I was moderating a panel about measuring social media as a driver of business goals. As we began discussing various social networks, LinkedIn came up, and I offered the memorable quote, “It’s like Facebook without the Cats.” Thus began a mini-viral tweet meme about the ROI of […]
Without a plan and a map you can be overtaken by the coyotes either as pray or newly inducted follower. So what are the tools and maps that will get you along *your* chosen path?