Death of the Social Media Strategist: Overselling & Underperforming from the Start
But social alone is worth nothing. Without a landing page, a transactional opportunity, and successful completion, social is worth much less than 8%.
Examine Your “Trust Network” – Time to Come Clean on LinkedIn
You might want to make sure you're still comfortable endorsing, even passively, all the people in your LinkedIn Network.
The 7 Connective Practices of a Tribe
A tribe of people who are working towards the same can be your biggest support network.
Working Social Media Marketing with a Plan
One point that continued to come up in today's strategy session was about tracking your plan. Working a plan. Building a plan. Knowing your strategy. If you don't have a…
The 4 Disciplines of Social Media: Analytics, Facebook, LinkedIn, Twitter
The high-value returns on social media are in the following 4 Disciplines.
Define Your WIN PATHS: The Flow of Customer Success
Refined definition of social media: Fuel the WIN PATHS you already have in place. Let's heat up the social sales funnels out there.
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8 Social Media Steps & 5 Goals – The Simplified Plan [INFOGRAPHIC]
The more laser-focused you are on your goals for social media, the more success you can have. If you optimize what works and kill what doesn't you improve your opportunity for the win.
Social Advertising Benchmark Report and Facebook Results
Connect with your customers on any channel or device, and at any stage along their customer journey.
Audience, Conversation, Conversion, Community: Social Media Basics
We've just about killed social media. What can we do to replace the "community" part? I'm happy to hear your ideas.
Falling Social Stats: Why Write About Digital Marketing?
I tell clients every day, "If this activity is not generating business we need to do something else."