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The Twitter Curve: the Early Days and Reactions to Twitter

  • Post author:John McElhenney
  • Post published:August 14, 2023
  • Post category:Social Media Marketing

I want fewer notifications. I don't need tweets anymore. The statusphere I deal with are my girlfriend and my two kids.

Continue ReadingThe Twitter Curve: the Early Days and Reactions to Twitter

Social Advertising Benchmark Report and Facebook Results

  • Post author:John McElhenney
  • Post published:August 8, 2023
  • Post category:Social Media Marketing

Connect with your customers on any channel or device, and at any stage along their customer journey.

Continue ReadingSocial Advertising Benchmark Report and Facebook Results

Audience, Conversation, Conversion, Community: The Basics of *Social* Media

  • Post author:John McElhenney
  • Post published:August 8, 2023
  • Post category:Social Media Marketing

We've just about killed social media. What can we do to replace the "community" part? I'm happy to hear your ideas.

Continue ReadingAudience, Conversation, Conversion, Community: The Basics of *Social* Media

Who Needs a Social Media Strategist In This Economy?

  • Post author:John McElhenney
  • Post published:August 7, 2023
  • Post category:Social Media Marketing

The lack of leadership inside a company can get quite complex. But that is the task of the social media strategist at any level. 

Continue ReadingWho Needs a Social Media Strategist In This Economy?

Falling Social Stats: Why Write About Digital Marketing?

  • Post author:John McElhenney
  • Post published:August 5, 2023
  • Post category:Open Social

I tell clients every day, "If this activity is not generating business we need to do something else."

Continue ReadingFalling Social Stats: Why Write About Digital Marketing?

How Are Your Presentation Skills?

  • Post author:John McElhenney
  • Post published:July 29, 2023
  • Post category:Career/Leadership

Are you sharing your presentation goodness? If you are building slide decks you should be sharing that wisdom with the social network Slideshare.net. One of the tactics I've begun using…

Continue ReadingHow Are Your Presentation Skills?

The Simple Strategic Plan for Social Media Marketing

  • Post author:John McElhenney
  • Post published:July 27, 2023
  • Post category:Social Media Marketing

Today I was honored to be part of a discussion panel on the measurement of social media ROI. (Social Media Breakfast, Austin, TX) And the insights were fun and fast…

Continue ReadingThe Simple Strategic Plan for Social Media Marketing

Social Media, Yeah… What Else You Got?

  • Post author:John McElhenney
  • Post published:July 25, 2023
  • Post category:Social Media Marketing

Make sure you get the blocking and tackling done before you jump into social marketing.

Continue ReadingSocial Media, Yeah… What Else You Got?

Examine Your “Trust Network” – Time to Come Clean on LinkedIn

  • Post author:John McElhenney
  • Post published:July 12, 2023
  • Post category:Digital Marketing

You might want to make sure you're still comfortable endorsing, even passively, all the people in your LinkedIn Network.

Continue ReadingExamine Your “Trust Network” – Time to Come Clean on LinkedIn

Fire Everything! – Social Media Rules of Engagement

  • Post author:John McElhenney
  • Post published:July 12, 2023
  • Post category:Digital Marketing/Leadership/Social Media Marketing

A senior citizen once told me, "Take a while to get to know us before you speak." That is the best social media advice you will get all year.

Continue ReadingFire Everything! – Social Media Rules of Engagement
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