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Currently viewing the tag: "social media marketing"

Assessing Facebook’s Organic Reach Problem

By jmacofearth On 08/20/2018 · 1 Comment

Facebook's 25% annual growth may be a long way from slowing down. Until we severely limit Facebook's usurious practices, or we leave for a better social media platform, we've got to do better. You can ask Facebook to do the right thing. Reinstate our friends on our newsfeeds.

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Why is Facebook Advertising So Bad for Business?

By jmacofearth On 03/18/2018 · 3 Comments

Facebook would love you to think it is still a social network. And they would also love you to believe that they have their finger on the pulse of your potential customer. The lie is, Facebook is no longer a social network. Facebook is an advertising and marketing platform to billions of consumers globally.

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METRICS: Online Marketing vs Search Engine Optimization

By jmacofearth On 10/05/2017 · Add Comment

I love social media. I write about it all the time, I socialize my content every day, and still the stats for most of my daily stats look like this. SIX referrals from social media yesterday. I posted 20 things. On Facebook, Twitter, LinkedIn, Pinterest, and StumbleUpon. And I get 6 measly referrals. I’m not [...]

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Nobody reads your blog

Sorry, Nobody Reads Your Blog: Get Over It and Get On With It!

By jmacofearth On 07/15/2013 · 3 Comments

The big big big client, that I can't talk about yet, doesn't read my blog at all. The CEO could care less about my Twitter followers or tweets. What the "focus of my next few months" client cares about is my history of success in online marketing. He doesn't want to READ my blog. He wants me to show him numbers, show him ideas, and chart a path for growth of HIS BUSINESS.

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Examine Your “Trust Network” – Time to Come Clean on LinkedIn

By jmacofearth On 02/07/2013 · 3 Comments

I'd love to have a DEEP TRUST NETWORK, or as a friend likes to call it, A 100% Proof Network. Until then, we've got LinkedIn. And you might want to make sure you're still comfortable endorsing, even passively, all the people in your LinkedIn Network.

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Social Media Strategist Notes: You Blog, Right? Tell Me Why Not Again – Career Path Planning

By jmacofearth On 04/11/2012 · 1 Comment

Are you thinking about starting a blog? Are you working, leading, exploring social media as a career? Okay. So if I Google your name, or your Twitter ID I'm going to find... what exactly?

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