Connect with your customers on any channel or device, and at any stage along their customer journey.
I tell clients every day, "If this activity is not generating business we need to do something else."
Today I was honored to be part of a discussion panel on the measurement of social media ROI. (Social Media Breakfast, Austin, TX) And the insights were fun and fast…
You might want to make sure you're still comfortable endorsing, even passively, all the people in your LinkedIn Network.
A senior citizen once told me, "Take a while to get to know us before you speak." That is the best social media advice you will get all year.
A tribe of people who are working towards the same can be your biggest support network.
Nobody reads your blog, if you are actually "blogging," you might be doing it for some other reason than business.
Get this straight: "If you're not paying for the service, you (your data) is the product they are selling."
The more laser-focused you are on your goals for social media, the more success you can have. If you optimize what works and kill what doesn't you improve your opportunity for the win.
Stealthy and effective, the winning social media ninja can move projects through the darkness and opposition forces to achieve victory. Victory with or without the support of the entire cast of characters involved in the process, but victory (launch) nonetheless.