Social Advertising Benchmark Report and Facebook Results
Connect with your customers on any channel or device, and at any stage along their customer journey.
Falling Social Stats: Why Write About Digital Marketing?
I tell clients every day, "If this activity is not generating business we need to do something else."
The Simple Strategic Plan for Social Media Marketing
Today I was honored to be part of a discussion panel on the measurement of social media ROI. (Social Media Breakfast, Austin, TX) And the insights were fun and fast…
Examine Your “Trust Network” – Time to Come Clean on LinkedIn
You might want to make sure you're still comfortable endorsing, even passively, all the people in your LinkedIn Network.
Fire Everything! – Social Media Rules of Engagement
A senior citizen once told me, "Take a while to get to know us before you speak." That is the best social media advice you will get all year.
The 7 Connective Practices of a Tribe
A tribe of people who are working towards the same can be your biggest support network.
Sorry, Nobody Reads Your Blog: Get Over It and Get On With It!
Nobody reads your blog, if you are actually "blogging," you might be doing it for some other reason than business.
When Did Social Media Become So Unsocial?
Get this straight: "If you're not paying for the service, you (your data) is the product they are selling."
8 Social Media Steps & 5 Goals – The Simplified Social Media Plan [INFOGRAPHIC]
The more laser-focused you are on your goals for social media, the more success you can have. If you optimize what works and kill what doesn't you improve your opportunity for the win.
Who Needs a Social Media Strategist In This Economy? What’s The Value Proposition?
Stealthy and effective, the winning social media ninja can move projects through the darkness and opposition forces to achieve victory. Victory with or without the support of the entire cast of characters involved in the process, but victory (launch) nonetheless.