Nov
11
2011
Social Business ROI, Lead Generation in 75-seconds (VIDEO)
Social Business ROI (2-slides courtesy of Kip Bodnar of Hubspot, via CC license)
There is never enough time to absorb all the great information about social media marketing. This is my attempt to boil down social media for lead generation into less than 2 minutes. If you want more information please see the link below to the full slideshow by Kip Bodnar.)
How to use social media to build business leads and generate ROI.
Click to view on Youtube.
@jmacofearth (also seen on Google+: jmacofearth)
permalink: https://uber.la/2011/11/social-business/
A few related posts:
- How Can a Social Media Strategist Help Your Business? How is Your Social Plan Evolving? (VIDEO)
- Twitter’s New Activity Tab Explained in 75-seconds: Learning Twitter
- What is Strategic Content in Social Media?
- The 10th Discipline of Social Media; Socializing Your Content Effectively
- Introduction to Social Media Marketing in 90-seconds
- Social Business ROI (Slideshare.net / Hubspot / Kip Bodnar / Creative Commons Usage)
- Marketing Resources by Hubspot
Link to the mobile version of my Visual Resume
Tags: creative commons, customer needs, disciplines of social media, email marketing, google, hubspot, kip bodnar, marketing plan, media management, media strategy, search strategy, setting goals, social business, social marketing, social media career, social media strategies, social media strategist, target customer
Nov
03
2011
Social Creative Content: Simplifying My Passion For Social Media Marketing
Social media is a beast. And it is a goldmine. And as I’ve been working up some new social media strategy plans for various clients I am often amazed by the number of skills and experience required build and manage a successful engagement. So I worked up a 90-second intro to social marketing to articulate where my skills and experience are strongest in social media.
(here’s the WIFI version if you are connected and want to see the bigger version)
Social: Listening, responding, setting goals, measuring effectiveness and making adjustments to the plan as we learn what is resonating. (The strategy framework is pretty easy once you’ve done it, or if you Google Social Media Strategy there are a ton of outlines for your plan.)
Creative: The creative execution is the harder part. What new ideas can you bring to social media? How do you show those ideas? What’s the creative thread that weaves the various parts of your marketing plan (of which social media is only a part) together?
Content: Ideas, schedules, editing, writing, publishing. Understanding the various customer needs and speaking directly to the solution.
Those are the parts of "social" that I’m really good at. But there is so much more that you have to understand and plan out a social media process. Analytics. Brand monitoring. Social search. Listening dashboards. Search engine optimization. E-mail marketing. CMS systems. HTML/CSS methodologies. SMMS – social media management systems (Radian6, Spredfast, Sprout Social). No one can be an expert at all of them. Pick your strengths and learn about the rest at every opportunity.
It’s also critical to stay current on what’s working for other companies, what’s trending in social conversations, and so often what’s new and what’s next. Is your content ready for the tablet or mobile? How does your target customer prefer to engage with social media?
It is clear that being effective in social media means maintaining that creative curiosity and desire to learn and try new things. So spending time everyday reading, researching, writing, and pushing your own knowledge envelope is of critical importance. You also have be clear about your core strengths and not get too distracted by all the tools and trends clamoring for your social attention.
Three words that sum up my focus: Social, Creative, Content. The other skills and disciplines I research, practice, and learn about continuously.
How do you express your value proposition in all the parts of social media?
@jmacofearth (also seen on Google+: jmacofearth)
permalink: https://uber.la/2011/11/social-content/
Other links of interest:
- What is Strategic Content in Social Media?
- Writing a Plan for Your Future – A Career Path Template from Boxes and Arrows
- Career Path Template: It Is That Time of Year Again
- The 10th Discipline of Social Media; Socializing Your Content Effectively
Links to the mobile version of my Visual Resume / Introduction to Social Media Marketing
Tags: career path, career path template, career strategies, customer needs, disciplines of social media, email marketing, google, marketing plan, media management, media strategy, search strategy, setting goals, social business, social marketing, social media career, social media strategies, social media strategist, target customer