3 out of 4 visitors to my site come from Organic Searches.
The most important thing I can do (after writing great content) is to optimize and understand my SEO. If you don’t have an SEO strategy, you’re probably not headed in the right direction. The good news is there are a lot of tools to help you get better at optimizing your site for Google and Bing and Duck Duck Go.
And even though I spend a ton of time on social media sharing my content, I’d be better off optimizing my content.
- Write and publish often.
- Know your keywords and rankings
- Have a plan for your site/audience growth
- Have a plan for your content development
- Have a plan for your keyword growth
The biggest lesson for me was to publish more frequently. Don’t sweat the small stuff. (when to post, how to post, how to share on social media) If you get the content right and link it to your keyword strategy, you’re on your way to building a better website. Here’s the idea: Google sees your website as a dictionary of sorts. Your content is what Google wants to know about. If you do a good job of alerting Google to the new posts and keep your writing focused on your hot topics, you’ve got 80% of the process.
Learn about SEO. Learn more about plugins and keywords for search engine optimization. Get super familiar with Google Analytics. And if you’re using WordPress add the Sitekit plugin by Google. Then get to work.
Sit. Down. And. Write.
John McElhenney — let’s connect online
@jmacofearth & Facebook & LinkedIn & The Whole Parent
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