Nobody is going to share or care about you in the social verse unless you are expressing yourself.

“Do I need to start blogging?” I am asked frequently.

“I don’t know,” I say. “Do you think I’m going to dig into your Facebook posts or Twitter history to see what you are interested in?”

The barriers to entry are low. Free services are plentiful and make it easy to look good. Heck, they even do the search optimization for you if you hook up the right plug-in.

The path to blog relevance is long. But it IS a path you cannot afford to ignore. If you are already SET in your life and career then perhaps the view from your mountain top is already complete. For the majority of us who are still working to pay for things, I’d say sooner or later you have to start up the hill.

First, pause and contemplate your voice, niche, or reason for blogging for a little while. But, you cannot brood or postpone starting the journey forever.

Remember that this social media thing is a journey and not a mountain-top destination. The steps up the path of engagement and self-discovery are likely to be fruitful and illuminating. If you are not writing, how are you capturing and sharing your story? There are many of us out here who would like to hear what you’re thinking about. What’s your plan? How did you overcome the odds?

Writing is a way of understanding your world, your journey, and the insights can lead to a better life. Check out The Artist’s Way, even if you don’t consider yourself an artist, or creative. We are all creative. You’ve forgotten how much fun you had in painting class. Let’s restart the journey. Let me hear your story. Write. Publish. Share.

John McElhenney — let’s connect online
@jmacofearth & Facebook & LinkedIn & The Whole Parent

Please check out a few of my books on AMAZON.