Who Needs a Social Media Strategist In This Economy?
The lack of leadership inside a company can get quite complex. But that is the task of the social media strategist at any level.
Falling Social Stats: Why Write About Digital Marketing?
I tell clients every day, "If this activity is not generating business we need to do something else."
How Are Your Presentation Skills?
Are you sharing your presentation goodness? If you are building slide decks you should be sharing that wisdom with the social network Slideshare.net. One of the tactics I've begun using…
YouTube Video Marketing with Social Media: Reporting Results
Socializing your content on YouTube is important. Here are the results of a few of my YouTube marketing efforts. | uber.la
More Nobody Reads Your Blog Notes: Get Over It and Get On With It!
Nobody reads your blog, if you are actually "blogging," you might be doing it for some other reason than business.
When Did Social Media Become So Unsocial?
Get this straight: "If you're not paying for the service, you (your data) is the product they are selling."
ROI ROI ROI and Social Media; Let’s Have This Discussion Again
Without the analytics and optimization of your social programs in place, you may be tossing your money after Facebook rather than finding and concentrating on the most effective social platform for your business.
Who Needs a Social Media Strategist In This Economy? What’s The Value Proposition?
Stealthy and effective, the winning social media ninja can move projects through the darkness and opposition forces to achieve victory. Victory with or without the support of the entire cast of characters involved in the process, but victory (launch) nonetheless.
The Value of the “Social Influencer”
Influencer content is effective if done correctly. Poorly, influencers create likes and follows but ZERO business.
Empire Building with Digital Media
Find the ONE thing that generates a SALE and then multiply that activity by 10X.