Death of the Social Media Strategist: Overselling & Underperforming from the Start
But social alone is worth nothing. Without a landing page, a transactional opportunity, and successful completion, social is worth much less than 8%.
A Simple 6 Step Process for Refreshing Your Online Content
If the resurfacing content is an evergreen piece, I will often update and add to the information. Maybe a new graphic. A new publish date.
Examine Your “Trust Network” – Time to Come Clean on LinkedIn
You might want to make sure you're still comfortable endorsing, even passively, all the people in your LinkedIn Network.
Anyone Can *Do* Your Social Media, Getting Results Is Tricky
Social Media: It's not what you've done, it's what you are doing that is interesting.
The 7 Connective Practices of a Tribe
A tribe of people who are working towards the same can be your biggest support network.
Social Media Lead Generation Framework (VIDEO)
How to use social media to build business leads and generate ROI. Hubspot example. Learn how leads come in via social channels.
Working Social Media Marketing with a Plan
One point that continued to come up in today's strategy session was about tracking your plan. Working a plan. Building a plan. Knowing your strategy. If you don't have a…
Fire Everything! – Social Media Rules of Engagement
A senior citizen once told me, "Take a while to get to know us before you speak." That is the best social media advice you will get all year.
The Short Path to Becoming a Social Media Rockstar!
So rip it up. Get after the social media marketplace and set up yourself as a social media strategist. I'm here to help where I can, as long as it means money or leads to me for my business.
Social Media Global Marketing Best Practices 2024
What is not social media: broadcast media pushing ads and hype on Facebook and Twitter. It's media, and it's using "social" as a channel, but it's not social media.