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Jan
22
2012

Saying Thank You and Pressing On With the Social Media Marketing Work At Hand

Category: community building,facebook for business,social media,social media marketing,trust & reputation — jmacofearth @ 9:25 pm

I am working overtime to put out training videos and educational posts. I’m hyper-focused. And today without looking for it, another social media traveller and learner wrote a post thanking me for the information she has gotten. WOW.

Laura Longley wrote me an email with a link to this almost embarrassing post: File under "M" for McElhenney.

Thank You, Laura. I am charged up with even more ideas and ways to get social media ideas into action for others. And again, there is no catch. And let us press on with the business of the day. I think you’ve pushed me over the tipping point to finish the next Under-2-Minutes training video tomorrow.

Stay tuned and Stay Social.

@jmacofearth (also seen on Google+: jmacofearth)

permalink: https://uber.la/2012/01/thank-you/

LIMITED OFFER: FREE UBER-SWOT analysis of your online business: FREE SWOT REVIEW Form

Check out these other posts about learning social media:

Tags: laura longley, social media, social media education, social media for business, social media training, thank you, the tickler file

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Jan
17
2012

Facebook’s Social Disconnect Can Cause Even More Isolation – Is Facebook a False Connection?

Category: community building,facebook for business,social media,social media marketing,tech opinion,tools,trust & reputation — jmacofearth @ 9:55 am

Happy Birthday greetings are the most popular post on Facebook. There’s nothing wrong with that, (I got about 60 hbd posts) but only a handfull of people called me up to sing or say hello. It’s easier to click a LIKE, to click a "Wish John Happy Birthday" than it is to really connect. So are our social networks actually working against our socialization skills? Do we txt when we should call?

I’ve been hearing more and more about the disconnect that social media is causing. We stay inside and write an email when we should go out for coffee or call. So is it facebook, is it society, is it the new pace of life or the new norm?

What does it take today to make actually contact with someone? A date, location and a willingness and flexibility. And the desire to make the effort to meet. Both parties have to make an effort. First dates are kind of the same way. You have to "want" to go on a date, you have to be motivated by the possibility of meeting new people.

One clear example, for me, of the lack of warmth on the net has to do with things aren’t going so swell. Looking for encouragement in facebook posts is like looking for nutrition in McDonald’s fries. While sometimes I do put up an open "feeling" post, and I do get some responses, they are more like high fives and not warm fuzzies. Perhaps we don’t want to share at a deep level on facebook. I would say that is a simple truth.

So, in some ways, facebook gives us some updates in people’s lives. But the updates are kind of like notes on a high school yearbook, or a family scrapbook. Here’s what I saw today, here’s what my awesome kid did, here’s something to think about. AND THAT IS FINE. And I do like knowing about the lives of my "friends" on facebook.

I also think we need to work to get face-2-face with each other more often. Make the effort to meet and talk with someone you care about, someone you want to support, someone who can/has/might offer you encouragement.

There is a huge amount of information that is exchanged during a face-2-face meeting that is subliminal, subconscious, and deep. I’m not getting all woo woo on you, it’s a scientific fact that our presence with another person, begins to shape our conscious and unconscious thoughts in mysterious ways. (No comment on that phenomenon related to first or second dates!)

So here is the bottom line. If you love someone tell them in person. If you want to reach out and LIKE someone’s post on facebook, consider what a phone call would mean to them. Or to you. And then act accordingly.

Facebook is a great tool and a great network, but it’s only TECH-DEEP. We need skin deep to communicate at the highest levels available to us as humans. I believe in social media as a business driver and a connection maker. But I believe we have to reach out when we want to touch someone.

@jmacofearth (also seen on Google+: jmacofearth)

permalink: https://uber.la/2012/01/social-disconnect/

Check out these other posts about learning social media:

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Tags: disconnect, face-2-face, facebook disconnect, facebook discovery, friendship, online friendship, skin-deep, social drivers, social factor, social factors, social media business drivers, social media disconnect, social media for business, social media for friends, tech-deep

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Nov
29
2011

THE Biggest Mistake In Social Media Marketing: Not Asking for the Business

Category: about me,executive learnings,social media,social media marketing,tech opinion,trust & reputation — jmacofearth @ 3:27 pm

UPDATE: See the subscription and ebook offer form. Right over THERE > >

I’ve been plugging away at uber.la for several years and I’m doing a few things right. But I have missed the biggest opportunity of all.

I have failed to ask for your business effectively. Something known as underselling.

I talk about CTA (calls to action) all the time in my strategy documents and presentations. I harp on opt-ins, and giving a gift of perceived value for free in return for that contact information. And where is mine?

I can tell you it’s about making the right form for the website. (I’ve got the consulting form up now!)

I can tell you I’ve got the great new 90-second video on SEO that I need to finish first.

I can tell you it’s because my book, The Twitter Way has been delayed.

I can tell you I just haven’t gotten to "the offer," and I’m not a big fan of e-books. The offer is done.

And I would be making excuses. So when are you going to do it? For your online presence, when are you going to ASK FOR THE BUSINESS?

All the excuses in the world don’t add up to a single lead. I may be generating goodwill here, and traffic, and education, but the entire thing is a FAIL without the business behind it.

Of course, it’s easier to plan and execute that strategy for other businesses. I’m just doing my job. That’s what I can do for your business, big-medium-small. And I love doing it.

But do it for myself, I must. I know what the challenge is for most small businesses thinking about social media. And I’ve been a part of some successful social media efforts, so I have some ideas for your business as well. Now I need to give that solution, or the framework for that solution, to you for free. Well, in exchange for your email address. You can opt-out if you like, but without contact, I’ll never know you were here other than that blip on Google Analytics.

I’ll be back shortly with the offer and the form. You can hold me to that!

Then I can ask you with a clear conscience, "Where’s your value proposition and your call to action?" And we’ll get on with the business of social media marketing.

And of course if you need help generating ideas, strategic plans, or content, let me know. I’m here to help. (my weak call to action)

UPDATE: ~~I have the form. Now I need the gift to offer you in exchange for your email address.~~

The 3 Step Evolution of my business plan for 2012:

(1) THE Biggest Mistake In Social Media Marketing: Not Asking for the Business

the next two steps are IN:

(2) The Social Economy: I’m Trying to Give It Away, What’s the Problem? (So Is Everyone Else)

And perhaps the problem is this: Everybody is giving it away. The Hubspots and Chris Brogans of the world are fishing in the same waters as I am with much larger nets and more powerful offers. So how can I take it personal? What can I do to localize my offer that the big boys can’t do? (Offering a solution)

(3) Monday Morning Consulting Offer: Cost = Nearly Free; Value = Priceless

I’d like to meet you and talk about your business and the whole spectrum of online marketing opportunities that could contribute to your success. (Taking the Offer Direct)

@jmacofearth (also seen on Google+: jmacofearth)

permalink: https://uber.la/2011/11/social-media-mistake/

Check out the Social Media for Business page and these other posts about learning social media:

Tags: biggest mistake in social media, call to action, clear conscience, generating goodwill, getting started with social media, lead generation, small business, social marketing, social media, social media consulting, social media consulting form, social media for business, social media marketing, social media startup, social media strategy, strategy documents, value proposition

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Nov
23
2011

Social Marketing Strategy: Thinking Beyond the Page (VIDEO)

Category: social media,social media marketing,tech opinion,tools — jmacofearth @ 6:07 am

We create content as posts, news stories, press releases, but we often don’t think of the other ways we can socialize our creative ideas beyond the traditional web. In this video I show how using multi-format content across more social networks can increase the potential for your successful growth.

View Social Marketing with a Multi-Format Strategy directly on Youtube.

Here’s the heart of the video for those who are video adverse.

* click image for larger view

So next time you have an idea, consider creating a simple video, and powerpoint presentation that you can distribute across the social networks. This alone will increase your exposure opportunity by 3X. And the process can extend the sharable life of your content as well. As in this post, I created and posted the video on YouTube yesterday. And today I’m putting up the blog post and the powerpoint version on Slideshare.net.

You may have a great ideas and great content, so using all the formats and channels you can to maximize the potential for viral sharing.

So keep it social and let me know if I can help socialize your business results.

@jmacofearth (also seen on Google+: jmacofearth)

permalink: https://uber.la/2011/11/social-magic/

Check out the Social Media for Business page and these other posts about learning social media:

Tags: content marketing, learning social media, linkedin, LinkedIN groups, marketing content with social media, multi-channel marketing, multi-format marketing, social content marketing, social media for business, social media marketing, social media marketing plan, social media strategic plan, social media strategist, social media strategy, social media success, social media tactics, social networking, socializing your content, the business of social media, using linkedin

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Nov
21
2011

Social Network Content Marketing Tactics: Using LinkedIN Groups for Social Media

Category: google+,social media,social media marketing,tools,videos — jmacofearth @ 9:35 am

"I’m adding valuable content about how to do the business of social media."

In socializing your content there a several easy tactics you can use to make your efforts more successful. This video shows the quickest way to share your content. And shows my sharing tactic for LinkedIn Groups, and the most efficient way to get your content into the right channels.

Watch Social Media Content Marketing directly on YouTube.

Here is the summary slide for the video adverse.

Click picture for larger view.

Use a sharing plug-in. I show my WordPress plug-in Sociable. ShareThis is great for websites.
Share your content each time you post something new, by using the same social sharing plugin.
Add the upcoming Google+ button. (A facebook LIKE button is a good idea too.)
Use a plugin to add your relevant content to LinkedIn Groups on specific topics. (Don’t spam LinkedIN with too many posts.)
Track your results to find what works best for your content.

Here are my referrals from last week. And check out this post on my YouTube Video Marketing Results that went viral on Saturday.

So keep it social and keep growing your business. Do let me know if I can help socialize your business results.

@jmacofearth (also seen on Google+: jmacofearth)

permalink: https://uber.la/2011/11/linkedin-groups/ ‎

Check out the Social Media for Business page and these other posts about learning social media:

Tags: content marketing, learning social media, linkedin, LinkedIN groups, marketing content with social media, social content marketing, social media for business, social media marketing, social media marketing plan, social media strategic plan, social media strategist, social media strategy, social media success, social media tactics, social networking, socializing your content, the business of social media, using linkedin

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