It was an accidental deletion after a pause. I paid for the url, even though I had unpublished the site for over a year. I liked the look of my first blog title.

Uber < huge, large, next cool thing
.la < as in Shangri La

“Continuously arriving at patience.”

It was time to let go of the snarkiness. And the 5 million reads. And so, we begin the process of recycling the wisdom and smarts of Uber.la into something new.