I believe in being honest on Twitter. And even if that gets a little heated, I also believe in outing the abusers or “gamers” of the system.
Google's AdSense has a bad reputation. In the Do No Evil philosophy, AdSense does a lot of *bs*. Here's my 2023 experience.
Refined definition of social media: Fuel the WIN PATHS you already have in place. Let's heat up the social sales funnels out there.
The whole concept that we have a label called "social media for business" is fairly vague. Here's the real social media formula.
Influencer content is effective if done correctly. Poorly, influencers create likes and follows but ZERO business.
I love the 7% solution, it is what I evangelize too. But social media is not how I pay the bills, it's how I open the doors.
Social Media: It's not what you've done, it's what you are doing that is interesting.