Who Needs a Social Media Strategist In This Economy?
The lack of leadership inside a company can get quite complex. But that is the task of the social media strategist at any level.
About that DM You Just Sent Me with a Bot: Twitter History
Aside from being hard to find, your DM messages these days on Twitter are filled with four different kinds of spam and not much else. I rarely open the DM…
YouTube Video Marketing with Social Media: Reporting Results
Socializing your content on YouTube is important. Here are the results of a few of my YouTube marketing efforts. | uber.la
Social Media, Yeah… What Else You Got?
Make sure you get the blocking and tackling done before you jump into social marketing.
When Did Social Media Become So Unsocial?
Get this straight: "If you're not paying for the service, you (your data) is the product they are selling."
ROI ROI ROI and Social Media; Let’s Have This Discussion Again
Without the analytics and optimization of your social programs in place, you may be tossing your money after Facebook rather than finding and concentrating on the most effective social platform for your business.
Who Needs a Social Media Strategist In This Economy? What’s The Value Proposition?
Stealthy and effective, the winning social media ninja can move projects through the darkness and opposition forces to achieve victory. Victory with or without the support of the entire cast of characters involved in the process, but victory (launch) nonetheless.
The 1-2-3 Guide To Twitter: GETTING REAL with TWITTER
I believe in being honest on Twitter. And even if that gets a little heated, I also believe in outing the abusers or “gamers” of the system.
Labeling Something Social Media Doesn’t Make It So
The whole concept that we have a label called "social media for business" is fairly vague. Here's the real social media formula.
The Value of the “Social Influencer”
Influencer content is effective if done correctly. Poorly, influencers create likes and follows but ZERO business.