The 1-2-3 Guide To Twitter: GETTING REAL with TWITTER
I believe in being honest on Twitter. And even if that gets a little heated, I also believe in outing the abusers or “gamers” of the system.
GOOGLE ADSENSE: Open Letter, Can We Start Over?
Google's AdSense has a bad reputation. In the Do No Evil philosophy, AdSense does a lot of *bs*. Here's my 2023 experience.
Define Your WIN PATHS: The Flow of Customer Success
Refined definition of social media: Fuel the WIN PATHS you already have in place. Let's heat up the social sales funnels out there.
Labeling Something Social Media Doesn’t Make It So
The whole concept that we have a label called "social media for business" is fairly vague. Here's the real social media formula.
The Value of the “Social Influencer”
Influencer content is effective if done correctly. Poorly, influencers create likes and follows but ZERO business.
Become a Social Media Rockstar, Strategist, Thought Leader: The Quick Path
I love the 7% solution, it is what I evangelize too. But social media is not how I pay the bills, it's how I open the doors.
Anyone Can *Do* Your Social Media, Getting Results Is Tricky
Social Media: It's not what you've done, it's what you are doing that is interesting.