Death of the Social Media Strategist: Overselling & Underperforming from the Start
But social alone is worth nothing. Without a landing page, a transactional opportunity, and successful completion, social is worth much less than 8%.
Customer Journey Maps: Why, How, What You’ll Learn
When you understand the PATH of your successful customer acquisition, you can amplify and enhance that motion. Finding the WIN is the first step to increasing your effectiveness.
Examine Your “Trust Network” – Time to Come Clean on LinkedIn
You might want to make sure you're still comfortable endorsing, even passively, all the people in your LinkedIn Network.
The 7 Connective Practices of a Tribe
A tribe of people who are working towards the same can be your biggest support network.
How Entrepreneurs Succeed: An Idea Is Not a Business
Ideas are easy. We’ve all had breakthrough idea and then done nothing with them. An actual entrepreneur has figured out how to evaluate and execute on the good ideas.
Working Social Media Marketing with a Plan
One point that continued to come up in today's strategy session was about tracking your plan. Working a plan. Building a plan. Knowing your strategy. If you don't have a…
Fire Everything! – Social Media Rules of Engagement
A senior citizen once told me, "Take a while to get to know us before you speak." That is the best social media advice you will get all year.
Social Media Global Marketing Best Practices 2024
What is not social media: broadcast media pushing ads and hype on Facebook and Twitter. It's media, and it's using "social" as a channel, but it's not social media.
The 4 Disciplines of Social Media: Analytics, Facebook, LinkedIn, Twitter
The high-value returns on social media are in the following 4 Disciplines.
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8 Social Media Steps & 5 Goals – The Simplified Plan [INFOGRAPHIC]
The more laser-focused you are on your goals for social media, the more success you can have. If you optimize what works and kill what doesn't you improve your opportunity for the win.