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Read more about the article Examine Your “Trust Network” – Time to Come Clean on LinkedIn

Examine Your “Trust Network” – Time to Come Clean on LinkedIn

  • Post author:John McElhenney
  • Post published:February 1, 2024
  • Post category:Digital Marketing

You might want to make sure you're still comfortable endorsing, even passively, all the people in your LinkedIn Network.

Continue ReadingExamine Your “Trust Network” – Time to Come Clean on LinkedIn
Read more about the article The 7 Connective Practices of a Tribe

The 7 Connective Practices of a Tribe

  • Post author:John McElhenney
  • Post published:January 29, 2024
  • Post category:Digital Marketing

A tribe of people who are working towards the same can be your biggest support network.

Continue ReadingThe 7 Connective Practices of a Tribe
Read more about the article Marketing & Monetization Are Killing Social Media

Marketing & Monetization Are Killing Social Media

  • Post author:John McElhenney
  • Post published:January 23, 2024
  • Post category:Facebook/Open Social

With all the hype about TikTok and ChatGPT we're all just about saturated by media and social media bombardment. LinkedIn used to host compelling conversations. Facebook used to share your…

Continue ReadingMarketing & Monetization Are Killing Social Media
Read more about the article Working Social Media Marketing with a Plan

Working Social Media Marketing with a Plan

  • Post author:John McElhenney
  • Post published:January 22, 2024
  • Post category:Social Media Marketing

One point that continued to come up in today's strategy session was about tracking your plan. Working a plan. Building a plan. Knowing your strategy. If you don't have a…

Continue ReadingWorking Social Media Marketing with a Plan
Read more about the article Audience, Conversation, Conversion, Community: Social Media Basics

Audience, Conversation, Conversion, Community: Social Media Basics

  • Post author:John McElhenney
  • Post published:August 8, 2023
  • Post category:Social Media Marketing

We've just about killed social media. What can we do to replace the "community" part? I'm happy to hear your ideas.

Continue ReadingAudience, Conversation, Conversion, Community: Social Media Basics
Read more about the article More Nobody Reads Your Blog Notes: Get Over It and Get On With It!

More Nobody Reads Your Blog Notes: Get Over It and Get On With It!

  • Post author:John McElhenney
  • Post published:July 11, 2023
  • Post category:Open Social/Writer's Notebook

Nobody reads your blog, if you are actually "blogging," you might be doing it for some other reason than business.

Continue ReadingMore Nobody Reads Your Blog Notes: Get Over It and Get On With It!
Read more about the article When Did Social Media Become So Unsocial?

When Did Social Media Become So Unsocial?

  • Post author:John McElhenney
  • Post published:July 11, 2023
  • Post category:Social Media Marketing

Get this straight: "If you're not paying for the service, you (your data) is the product they are selling."

Continue ReadingWhen Did Social Media Become So Unsocial?

Labeling Something Social Media Doesn’t Make It So

  • Post author:John McElhenney
  • Post published:July 7, 2023
  • Post category:Digital Marketing/Social Media Marketing

The whole concept that we have a label called "social media for business" is fairly vague. Here's the real social media formula.

Continue ReadingLabeling Something Social Media Doesn’t Make It So

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