More Nobody Reads Your Blog Notes: Get Over It and Get On With It!
Nobody reads your blog, if you are actually "blogging," you might be doing it for some other reason than business.
When Did Social Media Become So Unsocial?
Get this straight: "If you're not paying for the service, you (your data) is the product they are selling."
ROI ROI ROI and Social Media; Let’s Have This Discussion Again
Without the analytics and optimization of your social programs in place, you may be tossing your money after Facebook rather than finding and concentrating on the most effective social platform for your business.
Who Needs a Social Media Strategist In This Economy? What’s The Value Proposition?
Stealthy and effective, the winning social media ninja can move projects through the darkness and opposition forces to achieve victory. Victory with or without the support of the entire cast of characters involved in the process, but victory (launch) nonetheless.
Labeling Something Social Media Doesn’t Make It So
The whole concept that we have a label called "social media for business" is fairly vague. Here's the real social media formula.
The Value of the “Social Influencer”
Influencer content is effective if done correctly. Poorly, influencers create likes and follows but ZERO business.
Become a Social Media Rockstar, Strategist, Thought Leader: The Quick Path
I love the 7% solution, it is what I evangelize too. But social media is not how I pay the bills, it's how I open the doors.
11 Steps to Transforming My Facebook Masterplan: Reach and Engagement
Social media is not great. It's better with people you know. And it's best if the brands and companies can't track you or use your friends for their own marketing programs.
Managing the Information Overload of Social Media
It's all about Inputs & Outputs. Get it under control and you can process more information while keeping your focus.
Social Media Marketing Might Not Be Your Winning Strategy
The greatest gains are going to come from first-time visitor engagement and finding ways to keep my repeat readers coming back.