Death of the Social Media Strategist: Overselling & Underperforming from the Start
But social alone is worth nothing. Without a landing page, a transactional opportunity, and successful completion, social is worth much less than 8%.
Working Social Media Marketing with a Plan
One point that continued to come up in today's strategy session was about tracking your plan. Working a plan. Building a plan. Knowing your strategy. If you don't have a…
The 4 Disciplines of Social Media: Analytics, Facebook, LinkedIn, Twitter
The high-value returns on social media are in the following 4 Disciplines.
![Read more about the article 8 Social Media Steps & 5 Goals – The Simplified Plan [INFOGRAPHIC]](https://uber.la/wp-content/uploads/2023/07/8-goals-social.jpg)
8 Social Media Steps & 5 Goals – The Simplified Plan [INFOGRAPHIC]
The more laser-focused you are on your goals for social media, the more success you can have. If you optimize what works and kill what doesn't you improve your opportunity for the win.
Audience, Conversation, Conversion, Community: Social Media Basics
We've just about killed social media. What can we do to replace the "community" part? I'm happy to hear your ideas.
Who Needs a Social Media Strategist In This Economy?
The lack of leadership inside a company can get quite complex. But that is the task of the social media strategist at any level.
Falling Social Stats: Why Write About Digital Marketing?
I tell clients every day, "If this activity is not generating business we need to do something else."
Social Media, Yeah… What Else You Got?
Make sure you get the blocking and tackling done before you jump into social marketing.
ROI ROI ROI and Social Media; Let’s Have This Discussion Again
Without the analytics and optimization of your social programs in place, you may be tossing your money after Facebook rather than finding and concentrating on the most effective social platform for your business.
Who Needs a Social Media Strategist In This Economy? What’s The Value Proposition?
Stealthy and effective, the winning social media ninja can move projects through the darkness and opposition forces to achieve victory. Victory with or without the support of the entire cast of characters involved in the process, but victory (launch) nonetheless.