Social Media Global Marketing Best Practices 2024
What is not social media: broadcast media pushing ads and hype on Facebook and Twitter. It's media, and it's using "social" as a channel, but it's not social media.
The Age of Robo-Social: AI Is Flooding Social Media with *BS*
If you want to be a human influencer, maybe consider your "personal" story and see if that's what you're hoping to use to connect with people as individuals, not as products or customers.
The Liability of Ignorance: How, Where, and When To Join a Social Community
You can choose when you want to start using social media. You can choose to ignore friend's requests for your Facebook link or your Twitter user name. And you can…
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8 Social Media Steps & 5 Goals – The Simplified Plan [INFOGRAPHIC]
The more laser-focused you are on your goals for social media, the more success you can have. If you optimize what works and kill what doesn't you improve your opportunity for the win.
Working Nights and Weekends: Social Media, It’s a Trap!
If you're thinking of getting into social media for a living, you might prepare the significant other for some interruptions. But perhaps the flexibility is just what you need.
Social Advertising Benchmark Report and Facebook Results
Connect with your customers on any channel or device, and at any stage along their customer journey.
Falling Social Stats: Why Write About Digital Marketing?
I tell clients every day, "If this activity is not generating business we need to do something else."
More Nobody Reads Your Blog Notes: Get Over It and Get On With It!
Nobody reads your blog, if you are actually "blogging," you might be doing it for some other reason than business.
When Did Social Media Become So Unsocial?
Get this straight: "If you're not paying for the service, you (your data) is the product they are selling."
Who Needs a Social Media Strategist In This Economy? What’s The Value Proposition?
Stealthy and effective, the winning social media ninja can move projects through the darkness and opposition forces to achieve victory. Victory with or without the support of the entire cast of characters involved in the process, but victory (launch) nonetheless.