The Evil Google Does: Your Account Has Been Disabled “There is no appeal”
How Google AdSense is not your friend. Above is the image on the front of Google's AdSense page. Google is all about helping you, content creators, make money on your…
Death of the Social Media Strategist: Overselling & Underperforming from the Start
But social alone is worth nothing. Without a landing page, a transactional opportunity, and successful completion, social is worth much less than 8%.
Social Media is a Pool Party
Most people at the pool party are not interested in your life insurance pitch, they are there for the hotdogs.
Going TRIBAL: Foundations of an Active Community Site – SXSW 2024
When I talk about Tribe, or "circle of passion," I am talking about a Business Groups and Activity-Based Groups.
Anyone Can *Do* Your Social Media, Getting Results Is Tricky
Social Media: It's not what you've done, it's what you are doing that is interesting.
Social Media Lead Generation Framework (VIDEO)
How to use social media to build business leads and generate ROI. Hubspot example. Learn how leads come in via social channels.
Working Social Media Marketing with a Plan
One point that continued to come up in today's strategy session was about tracking your plan. Working a plan. Building a plan. Knowing your strategy. If you don't have a…
Fire Everything! – Social Media Rules of Engagement
A senior citizen once told me, "Take a while to get to know us before you speak." That is the best social media advice you will get all year.
The Short Path to Becoming a Social Media Rockstar!
So rip it up. Get after the social media marketplace and set up yourself as a social media strategist. I'm here to help where I can, as long as it means money or leads to me for my business.
The Twitter World Used To Be Fun, Imaginative, Aspirational
Today I need less distraction. My kids are in college, so I need less critical updates from them. My work is *so* global that we're all used to Slack channels containing conversations that we can revisit at any time.