The 4 Disciplines of Social Media: Analytics, Facebook, LinkedIn, Twitter
The high-value returns on social media are in the following 4 Disciplines.
Define Your WIN PATHS: The Flow of Customer Success
Refined definition of social media: Fuel the WIN PATHS you already have in place. Let's heat up the social sales funnels out there.
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8 Social Media Steps & 5 Goals – The Simplified Plan [INFOGRAPHIC]
The more laser-focused you are on your goals for social media, the more success you can have. If you optimize what works and kill what doesn't you improve your opportunity for the win.
Working Nights and Weekends: Social Media, It’s a Trap!
If you're thinking of getting into social media for a living, you might prepare the significant other for some interruptions. But perhaps the flexibility is just what you need.
Social Advertising Benchmark Report and Facebook Results
Connect with your customers on any channel or device, and at any stage along their customer journey.
Audience, Conversation, Conversion, Community: Social Media Basics
We've just about killed social media. What can we do to replace the "community" part? I'm happy to hear your ideas.
Who Needs a Social Media Strategist In This Economy?
The lack of leadership inside a company can get quite complex. But that is the task of the social media strategist at any level.
Falling Social Stats: Why Write About Digital Marketing?
I tell clients every day, "If this activity is not generating business we need to do something else."
How Are Your Presentation Skills?
Are you sharing your presentation goodness? If you are building slide decks you should be sharing that wisdom with the social network Slideshare.net. One of the tactics I've begun using…
Social Media, Yeah… What Else You Got?
Make sure you get the blocking and tackling done before you jump into social marketing.