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best practices for social media

Read more about the article Anyone Can *Do* Your Social Media, Getting Results Is Tricky

Anyone Can *Do* Your Social Media, Getting Results Is Tricky

  • Post author:John McElhenney
  • Post published:January 29, 2024
  • Post category:Digital Marketing/Social Media Marketing

Social Media: It's not what you've done, it's what you are doing that is interesting.

Continue ReadingAnyone Can *Do* Your Social Media, Getting Results Is Tricky
Read more about the article Working Social Media Marketing with a Plan

Working Social Media Marketing with a Plan

  • Post author:John McElhenney
  • Post published:January 22, 2024
  • Post category:Social Media Marketing

One point that continued to come up in today's strategy session was about tracking your plan. Working a plan. Building a plan. Knowing your strategy. If you don't have a…

Continue ReadingWorking Social Media Marketing with a Plan
Read more about the article Fire Everything! – Social Media Rules of Engagement

Fire Everything! – Social Media Rules of Engagement

  • Post author:John McElhenney
  • Post published:January 11, 2024
  • Post category:Digital Marketing/Leadership/Social Media Marketing

A senior citizen once told me, "Take a while to get to know us before you speak." That is the best social media advice you will get all year.

Continue ReadingFire Everything! – Social Media Rules of Engagement
Read more about the article Social Media Global Marketing Best Practices 2024

Social Media Global Marketing Best Practices 2024

  • Post author:John McElhenney
  • Post published:January 5, 2024
  • Post category:Digital Marketing/Social Media Marketing

What is not social media: broadcast media pushing ads and hype on Facebook and Twitter. It's media, and it's using "social" as a channel, but it's not social media.

Continue ReadingSocial Media Global Marketing Best Practices 2024
Read more about the article 8 Social Media Steps & 5 Goals – The Simplified Plan [INFOGRAPHIC]

8 Social Media Steps & 5 Goals – The Simplified Plan [INFOGRAPHIC]

  • Post author:John McElhenney
  • Post published:January 1, 2024
  • Post category:Digital Marketing/Social Media Marketing

The more laser-focused you are on your goals for social media, the more success you can have. If you optimize what works and kill what doesn't you improve your opportunity for the win.

Continue Reading8 Social Media Steps & 5 Goals – The Simplified Plan [INFOGRAPHIC]
Read more about the article Twitter Has Been Assimilated

Twitter Has Been Assimilated

  • Post author:John McElhenney
  • Post published:August 29, 2023
  • Post category:Social Media Marketing

Today on Elon Musk's Shitter, I mean X, Jennifer Love Hewett was trending. I'm fond of the actress and was hopeful that is was no bad news when I clicked…

Continue ReadingTwitter Has Been Assimilated
Read more about the article Social Advertising Benchmark Report and Facebook Results

Social Advertising Benchmark Report and Facebook Results

  • Post author:John McElhenney
  • Post published:August 8, 2023
  • Post category:Facebook/Social Media Marketing

Connect with your customers on any channel or device, and at any stage along their customer journey.

Continue ReadingSocial Advertising Benchmark Report and Facebook Results
Read more about the article Audience, Conversation, Conversion, Community: Social Media Basics

Audience, Conversation, Conversion, Community: Social Media Basics

  • Post author:John McElhenney
  • Post published:August 8, 2023
  • Post category:Social Media Marketing

We've just about killed social media. What can we do to replace the "community" part? I'm happy to hear your ideas.

Continue ReadingAudience, Conversation, Conversion, Community: Social Media Basics

Who Needs a Social Media Strategist In This Economy?

  • Post author:John McElhenney
  • Post published:August 7, 2023
  • Post category:Social Media Marketing

The lack of leadership inside a company can get quite complex. But that is the task of the social media strategist at any level. 

Continue ReadingWho Needs a Social Media Strategist In This Economy?
Read more about the article Social Media, Yeah… What Else You Got?

Social Media, Yeah… What Else You Got?

  • Post author:John McElhenney
  • Post published:July 25, 2023
  • Post category:Social Media Marketing

Make sure you get the blocking and tackling done before you jump into social marketing.

Continue ReadingSocial Media, Yeah… What Else You Got?
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